Still standing: Realtor resilience for challenging times
Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service
by Darryl Davis Apr 18
Ditch generic marketing: Convey your value with storytelling
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
by Teresa Boardman Apr 15
The art of communicating value: Key strategies from top agents
Watch this week's featured Inman Access class and dive into a discussion with industry leaders as they share valuable tactics for effectively communicating the value you bring to every transaction
by Claire Buzzanca Apr 5
Will uncertainty drive agents out? Maybe — but don’t let it be you
Opinion
After the National Association of Realtors' proposed settlement, Coldwell Banker Realty president and CEO Kamini Lane offers 3 tips for agents amid commission compression chaos
by Kamini Lane Mar 29
9 ways to define and communicate your brokerage's value proposition
Your brokerage's recruiting strategy hinges on understanding and leveraging your unique value proposition, then communicating it to agents
by Jim Turner Aug 3
Pick up the phone! Top team leaders on making it in a hot market today
Renee Funk, Lance Lokan and Kris Lindahl said during Connect Now that teams should build themselves from within and keep in touch with their communities to stay afloat
by Lillian Dickerson Jul 20
How to explain the value of a buyer's agent to clients
Opinion
Don't neglect to explain how valuable local knowledge can be, along with the importance of representation and being a fiduciary
by Jay Thompson Jul 14
Afraid of hearing 'no'? Here's how to overcome fear of rejection
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
by John Giffen Sep 13
12 action items for finishing the year strong post-lockdown
Although we're about to ease into a summer of uncertainty, agents still have an opportunity to take advantage of the months ahead and rev up their business — and they can start by tackling these 12 strategies
by Jeff Glover Jun 25
Don’t let shiny objects distract you from your value prop
Opinion
Remember, it’s about your buyer and seller clients — not you
by Jay Thompson Nov 14
57 questions every struggling real estate agent should be asking
MLSs fight agent apathy with new marketing campaign
Trade group plays up the role of the MLS in ensuring an efficient, healthy real estate market
Two people looking at data on a table
Real estate consultant: Storytelling, customer experience and product innovation are key
by Andrea V. Brambila Sep 23
Why agents should shut up and listen to consumers
Opinion
Let them tell you what they're looking for
by Robert Wagener Sep 20
Clarify your value proposition instead of panicking about disruption
Opinion
In the midst of massive industry changes, you need to define your worth
by Mary Borth May 7