7 types of videos every real estate agent should master
Sharing your personality via video will help you connect with clients and build your business in a tangible way. That can translate into a long and healthy career path
by Laura Stace Jun 21
Video marketing gets new entry in affordable, versatile REVideos app: Tech Review
There's a free version of REVideos, which should offer most users plenty of what they need. Or you can make in-app purchases per video to have your images automatically edited, to add more calls to action and a follow-up form
by Craig C. Rowe Nov 19
Why Century 21 CEO believes tech is overrated in the industry
At Inman Connect Las Vegas, Mike Miedler said onstage that it was the work of agents that powered America through the depths of the pandemic — and they're the ones who provide value to the industry
by Craig C. Rowe Oct 29
Inman Review: Holofy Spaces is leading the vertical video tour revolution
Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and also reduces the anxiety many agents have about creating listing videos
by Craig C. Rowe Aug 13
From slideshows to high-end films: 7 listing video tools that win buyers' attention
Every Facebook ad, email campaign and landing page you create is a chapter in your listing's story, and video is likely going to be the one buyers flip to first. Here are the tools you need
by Craig C. Rowe Aug 7
Tread carefully: 10 legal, ethical and financial situations agents face
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
Live tour app HomeRover launches refresh after agent feedback
HomeRover has announced new features to its live tour app for agents and homebuyers. The refocused version includes a more business-tailored interface for agents and improved consumer-facing features and usability
by Craig C. Rowe May 11
Protect yourself: 13 situations that get real estate agents in trouble
Even earnest agents make false steps that end up in an ethics violation, a lawsuit or revocation of a license. Check out Inman's handy charts to learn the consequences of 13 situations
by Lillian Dickerson Apr 26
From cold to close: How virtual showing tools benefit your long-term business
In this second part of a multipart series on digital transactions and new technologies, we're focusing on the all-virtual tools that will make your remote showings a breeze instead of a 'can you hear me now' moment
by Marvin Stone Feb 25
3 ways video marketing has pivoted this year (and how to work it!)
Our businesses might look different now — and the marketing aspect of it is no exception. Here are 3 key factors that can help agents adapt to this changed digital format
by Kathleen Black Nov 25
Redfin listing goes viral thanks to wild, winding 3D walkthrough
A Redfin listing in Louisville captured the imaginations of Twitter users as they tried to navigate a 3D walkthrough filled with twists, turns and surprises
by Marian McPherson Oct 28
Inman Handbook on staging luxury listings
Learn from the experts how to ensure that the luxury property you're showing is ready for the scrutiny of those discerning high-net-worth buyers
by Christy Murdock Oct 26
Realable puts a unique spin on virtual tours
A former agent built this unique take on how to present listings to clients using Zillow, realtor.com and Matterport. It's part screen-share, part video tour
by Craig C. Rowe Oct 23
Inman Handbook on creating online home tours
Learn the tools, tech and tactics needed for marketing properties and showing them at a safe distance when needed
by Craig C. Rowe Oct 12