How to turn your Google Business Profile into a lead gen machine
If you want to get your name out there, a Google Business Profile is the way to go. Jimmy Burgess shares how to optimize your online presence with this underutilized marketing tool
by Jimmy Burgess Oct 8
Your broker's 'free' website is a gilded cage
Opinion
Find out why 'free' isn't all it's cracked up to be when it comes to your professional website and email address
by Markus Feldmann Sep 6
Generate leads 24/7: How to build your website with your expertise
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
by Christy Murdock Mar 20
CHALLENGE: Refresh your website in 7 days
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
by Christy Murdock Mar 13
9 elements your real estate website must include in 2023
Your real estate website is your window to the world. It allows potential clients to see your experience, your business acumen and connect with you should they wish to take the next steps
by Laura Stace Feb 3
How to write content for your real estate website
More than just a tool for generating leads, your website should showcase your personality and the flair you bring to the business
by Laura Stace Dec 21
5 essentials to make your real estate website stand out
Want to create an online presence but not sure where to start? Coach Darryl Davis offers the nuts-and-bolts elements that help you build an effective digital footprint from the ground up
by Darryl Davis Nov 30
3 simple tactics for getting your luxury waterfront listing sold
Selling a luxury house that overlooks the water can be lucrative, if you know how to do it right. Here are a few tried-and-true tips to help you promote the benefits of living in a waterfront residence
by Larry Alton Aug 12
Boost your traffic: 3 Google Analytics stats you need to track
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
by Kate Hulbert Aug 4
SEO made simple: 2 main things agents should focus on
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
by Kate Hulbert Jul 29
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
Make extra cash last year? 5 ways to wisely invest it
Opinion
Whether it’s employee training, branding, refreshing your website or focusing on a good cause, pouring extra funds into your business or team is one of the most beneficial ways to grow
by James Harris AND David Parnes May 6
9 superior agent bios — and how to reverse engineer yours
Struggling with writer’s block? Take a look at these stellar agent bios, and use their best features to guide your writing process
by Christy Murdock Dec 27
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
3 marketing tools to enhance your digital efforts
Working from home? Here are a handful of real estate marketing tools that can save you time, streamline your business and increase your conversions in this ever-changing industry
by Kathleen Black Oct 1