Is Opendoor testing a new listing brokerage service?

Is Opendoor testing a new listing brokerage service?

If the Yelp review is authentic, Opendoor’s test suggests the company is willing to explore a new business model that doesn't see it buy homes ......
By Patrick Kearns | Friday, November 17, 2017
Struggling with online lead conversion? Try Local Logic

Struggling with online lead conversion? Try Local Logic

Montreal-based community data company is aiming to help agents in the states convert more online leads. ......
By Craig C. Rowe | Friday, October 6, 2017
America’s new hipster capital is … Columbus, Ohio

America’s new hipster capital is … Columbus, Ohio

Welcome to your new hipster capital, America: Columbus, Ohio. Yep, you heard that right -- at least according to Yelp and Realtor.com. The two organizations released a new list of the top “hipster” cities across the country today ......
By Fabiana Gordon | Thursday, October 5, 2017
Facebook's headquarters Top 10 reasons your Facebook ads aren’t generating real estate leads

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it's a possibility in the internet age, online business generation takes hard work, creative thinking,...
By Andrew Molz | Tuesday, May 2, 2017
5 things you can do now to prepare for 2017

5 things you can do now to prepare for 2017

We are just now getting into the holiday season, and I know a lot of real estate agents want to relax, rest and sort of “glide” through the end of the year. They might have hit their commission numbers, and they know that the market tends to slow...
By Gregory Kiep | Thursday, December 1, 2016
RealSatisfied update encourages agent reviews on Zillow, Yelp

RealSatisfied update encourages agent reviews on Zillow, Yelp

It's hard enough to turn that great experience with a client into evidence online that they were happy with your service. And getting customers to post a shining review in more than one place? That's a rarity in any industry. But RealSatisfied has sa...
By Craig C. Rowe | Friday, November 18, 2016
Rank your neighbors (on their homes) with House Safari

Rank your neighbors (on their homes) with House Safari

Some may say standing outside your neighbor's house to review their landscaping, house color and comment on their dog's bathroom habits is a bit nosey. But let's not kid ourselves -- we've been doing it for years. Why do you think Nextdoor is so popu...
By Craig C. Rowe | Monday, October 17, 2016
The 100/0 split: How Big Block Realty grew 7,613%

The 100/0 split: How Big Block Realty grew 7,613%

Like a fancy gym membership, the money agents pay to stay under a brokerage’s umbrella better go toward something they actually use. Otherwise, you might as well sign up for a free YouTube fitness channel -- or go real estate rogue. So the $80,000...
By Gill South | Wednesday, September 28, 2016
Pokemon Go How location-based marketing led us to Pokemon Go for real estate

How location-based marketing led us to Pokemon Go for real estate

Pokemon Go is the hottest mobile gaming app on the market, and it only came out in July in the United States. In addition to shattering records for users, downloads and participation, it heralds some major progress in the fields of technologies surro...
By Brandon Doyle | Wednesday, August 24, 2016
Podcast: How to leverage online reviews for real estate success

Podcast: How to leverage online reviews for real estate success

As a real estate agent, you should use online reviews for real estate marketing to improve lead generation and increase profits. Real estate reviews on online review sites improve your social proof and influence the consumer decision-making process ....
By Pat Hiban | Thursday, August 4, 2016
Want more millennial clients? 5 tips for reaching them on your smartphone

Want more millennial clients? 5 tips for reaching them on your smartphone

Millennials are taking up more and more of the buying market every year; 2015 was the third year in a row that this age-group took the top spot -- making up 35 percent of all buyers ......
By Jessica Thiefels | Monday, August 1, 2016
20 time-saving blog ideas for your agent site

20 time-saving blog ideas for your agent site

Maintaining a successful blog on your real estate website is a great way to take your career to the next level. Whether your current goal is to establish yourself as a leader in the industry, land more qualified leads or simply sell more homes, your ...
By Tyler Zey | Tuesday, June 21, 2016
Realtor.com vs. Zillow: A nasty fight for home turf

Realtor.com vs. Zillow: A nasty fight for home turf

Things aren’t so sweet on the home front for realtor.com as Zillow has in a sense evicted the official website of the National Association of Realtors out of the online real estate penthouse. Also, nasty litigation has ensued between Move, Inc. (th...
By Peter Brooke | Tuesday, May 17, 2016
San Francisco breweries create craft beer haven, report says

San Francisco breweries create craft beer haven, report says

Hipsters can't be the only ones who enjoy a good craft beer: the Brewers Association found that mid-year domestic craft beer production grew 16.6 percent year-over-year solely in the first half of 2015, reaching 12.2 million barrels total ......
By Jennifer Riner | Wednesday, May 4, 2016
5-star Realtor ratings: A chance for NAR to tighten ethics code

5-star Realtor ratings: A chance for NAR to tighten ethics code

Six weeks ago, I wrote about how the online agent ratings and review landscape is broken, to which Rob Hahn correctly pointed out that I did not provide any suggested solution ......
By Russ Cofano | Wednesday, May 4, 2016
The top 4 online review sites you should be on and why

The top 4 online review sites you should be on and why

The online review has become the "trust factor" for business. A recent BrightLocal survey showed that 92 percent of consumers regularly or occasionally read online reviews; 80 percent trust reviews as much as personal recommendations ......
By Chris Rediger | Monday, April 18, 2016
What does your customer service say about you?

What does your customer service say about you?

I was staying in a hotel in California as I traveled to speak to real estate agents. I got to the room after a rather frustrating day, and I came face to face with a pilot and his escort (the paid kind of escort). It made me wonder about the accommod...
By Leigh Brown | Friday, April 15, 2016
Why technology is crucial to building relationships

Why technology is crucial to building relationships

In December, Dusty Baker wrote an article for Inman indicating that claims concerning the use of technology to capture business in real estate have been overblown. But I would argue that the use of technology is critical in building relationships -- ...
By Kristin Messerli | Monday, February 15, 2016