The best and worst ways to handle layoffs as real estate cuts accelerate
The housing industry has shed thousands of jobs recently, and more cuts may be in store. But some companies are handling the situation better than others
by Jim Dalrymple II Jun 17
How the pandemic reinforced the value of agility in the multifamily sector
Opinion
Change is constant. Business leaders, whether in the multifamily sector or elsewhere, need to understand that and remain agile and adaptable
by Michael Zaransky May 31
A 'she-cession' update 1 year later: Where are these women now?
Inman recently reconnected with women in real estate we spoke with one year ago to see where things stand for them today in terms of work-life balance, in the wake of one of the most upending periods in their lifetimes
by Lillian Dickerson Mar 23
Back to the office? What real estate agents should wear
It’s time to trade in those sweats for 'real' clothes. But what constitutes professional attire now?
by Troy Palmquist Nov 19
Luxury leaders agree: digital marketing rests on authenticity
Whether it's over Zoom or through email, digital marketing and outreach is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction
by Craig C. Rowe Oct 25
How to crush it on Instagram and Facebook in 2022
Want to find out how to boost your presence on two of the most powerful social media platforms? Social media guru Katie Lance shares her top tools and tips for Facebook and Instagram
by Katie Lance Sep 4
'You have to manufacture your own inventory': RE/MAX CEO
RE/MAX CEO Adam Contos spoke to Inman about what agents can do when new homes are slow to hit the market and revealed his thoughts on his brokerage's commission splits
10 pandemic-forced changes that made our team nimble
From live tours to videoconferencing, building on the changes that emerged during the pandemic will ensure comfort, safety and convenience in this new normal. Here's one team's experience
by James Harris AND David Parnes Jun 17
Real estate shouldn't 'rush back to 2019' as the pandemic winds down
Industry leaders said Wednesday that real estate, and multiple listing services in particular, have evolved during the pandemic — and will continue to do so in the future
by Jim Dalrymple II Jun 16
Inman Handbook on taking teams to the next level
Teams are increasingly taking over the real estate industry, redefining what it means to be an agent, a brokerage and a housing professional
by Jim Dalrymple II Jun 1
The New Normal: What if meetings of the future actually saved time?
Opinion
Pandemic-driven tech facilitated a work-from-home lifestyle and made some aspects of real estate more efficient. Here's what realistic post-COVID meetings could be
by Jeff Lichtenstein May 28
20 tools to help you create killer video content
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
by Jimmy Burgess Apr 4
BoxBrownie to cut prices amid COVID-fueled surge in business
The company said that interest in its virtual staging services has surged during the lockdown mandates of the past year
by Jim Dalrymple II Mar 23
Everything you need to know about showing management platforms
The showing management space have never been more crowded. That's a boon to agents — as long as they can wade through their many options
by Jim Dalrymple II Feb 22
How this agent increased sales volume (by millions) without leaving the house
John McCarthy increased his production by millions without leaving the house to meet clients. Here’s how he leveraged resources to get deals done
by Ryan Rodenbeck Feb 2