The merger between REMAX and Real solves certain problems elegantly, while introducing a new set that will be much harder to unwind, Michael Valdes writes.
Zac Kennedy describes what Rocket, Redfin, Real and REMAX are actually building — and why your current business model can't ignore it.
As the story behind the merger continues to unfold, Inman is bringing you news from all angles to help you make sense of the changes.
Alloy Advisors' Amit Kulkarni compares Real-REMAX, Compass-Anywhere and Rocket Companies to determine who made the best deal.
The deal, which execs said is expected to close in the second half of 2026, still requires approval from shareholders and regulators.
Alloy Advisors' Amit Kulkarni crunches the numbers on Real's acquisition of REMAX and outlines the ways they don't make sense.
Real executives have pointed to REMAX’s digital footprint as a key piece of the company’s long-term strategy.
Real Brokerage is buying REMAX in an $880 million deal that will move the franchisor's headquarters to Miami after 50 years in Colorado.
As you wrap your mind around the consolidation deal, we're making sure you have all of the information you need to navigate what comes next.
By mid-2026, REMAX franchisees have an interesting choice: Stick with their current technology, or test out what their new owner, Real, has to offer. Here's an overview of Real's tech suite.
Not everyone sees Real's $880 million REMAX acquisition as a threat. For boutique brokers, it's an opportunity. Here's how the industry is reacting.
Agent responses range from enthusiasm to skepticism as the industry processes another major brokerage merger.