Realogy and OJO Labs partner for lead conversion tool
Conversion Boost aims to nurture prospective buyers using artificial intelligence
by Patrick Kearns | May 27
Digital title startup Spruce raises $29M
The New York-based company will use the funding to fuel its expansion and build up its technology
by Jim Dalrymple II | May 25
CNipIT doesn't let web leads leave
A spin-out of an app called ConnectNow, CNipIT is similar to live chat tools. It leverages agent availability, helps keep mobile agents connected to their home offices, and it's free for 30 days
by Craig C. Rowe | May 22
Leverage your video content better with vidREACH
Opinion
This software is ideal for those agents and teams that are already comfortable with being on camera but need a better way to organize the marketing and outreach efforts around video content
by Craig C. Rowe | May 22
Digital closing startup States Title raises $123M latest funding round
The company, which was founded in 2016, plans to use the money to beef up its machine intelligence technology
by Jim Dalrymple II | May 21
How I upped my tech game and created my own 'Zoom room'
Opinion
In today's COVID-19 reality, videoconferencing has become the best alternative to in-person communication. And although virtual meetings are inherently a different experience, there are a few things you can do to look your best and appear as professional as possible
by Teresa Boardman | May 21
How to host a property tour on social media as a team
Conducting live tours on social media as a team can be a great way to reach a wide audience and have some fun along the way. Here's how one LA-based agency hosts weekly progressive Instagram open houses, plus a few helpful tips
by James Harris AND David Parnes | May 21
Newest version of Top Producer proves why so many agents still rely on it
The Move, Inc. CRM has been around for years, first reviewed in 2015. It's new version, X, has upped its user experience with speed, integrations and added coaching tools
by Craig C. Rowe | May 19
A peek at Compass CRM
The industry was surprised when the tech-forward franchise acquired a fan-favorite, but Compass' in-house solution for managing and marketing to contacts is still a worthy industry player
by Craig C. Rowe | May 19
Here's a simple approach to making listing videos
Opinion
Getting started with video can be daunting. Your next listing can shine on camera, all you need is a smartphone, a few apps and a couple hours, from start to finish
by Craig C. Rowe | May 19
How to identify and avoid internet scams during COVID-19
COVID-19 brought about a set of new obstacles to industry professionals, including an increased risk of cybercrime. So what can real estate agents do to avoid falling victim to internet scammers?
by Justin Stutz | May 19
SoftBank posts record loss, warns some investments may go bankrupt
The investor behind Compass and Opendoor predicted that, of the 88 companies the Vision Fund invested in, 15 could go bankrupt due to COVID-19
by Patrick Kearns | May 18
Postcard marketers, rejoice: ProspectsPlus adds lead lists
The company behind 3-click mailing has made it even easier with included regional lifestyle and demographic lead lists and improved creative tools
by Craig C. Rowe | May 15
Homeward raises $20M in equity, $85M in debt funding
Tim Heyl, a Keller Williams agent, wants to keep agents at the center of 'transaction innovation' with his real estate startup
by Patrick Kearns | May 14
Nestio waives fees for Funnel contact center software amid pandemic
The New York-based property management and listings platform will not charge fees for its digital leasing software for 90 days
by Veronika Bondarenko | May 13
Redfin co-founder sues company over patent infringement
David Eraker claims Redfin has stolen his intellectual property and cost him millions of dollars in the process
by Jim Dalrymple II | May 12
North Carolina brokerages partner for Buyer Graph
The anonymized buyer habit data platform from RealScout can give brokerages real-time market data in an era of social distancing
by Patrick Kearns | May 12
Google sibling company ditches plans for Toronto development
The project would have remade Toronto's Quayside area but was nixed amid the economic turmoil of the coronavirus pandemic
by Jim Dalrymple II | May 11
Lone Wolf's new Marketplace spreads tech wealth industrywide
The new online offering provides countless Lone Wolf customers and members of partnered associations a place to access multiple technology vendors, making it the Netflix of proptech
by Craig C. Rowe | May 11
BoomTown rolls out new features and updates for agents
Customers of the popular software can now manage custom video ads from within the system, and new included drip campaigns help agents broach pandemic topics with buyers and sellers
by Craig C. Rowe | May 11
Sotheby's launches first-ever global luxury real estate portal in Mexico
Sotheby's International Realty partnered with business publication Expansión to showcase international listings to more than 15 million readers
by Marian McPherson | May 11
Web app Quigler offers a new level of deal transparency
Opinion
Quigler uses state law and NAR Code of Ethics deal practices to manage real estate transactions and buyer and seller communications. But is it a guarantee of regulatory perfection?
by Craig C. Rowe | May 8
3 showing ideas for today (open houses need not apply)
LA-based The Agency is using these three initiatives to show homes in today's environment — and they're all a major departure from ordinary showing
by James Harris AND David Parnes | May 7
Remine investors drop company's valuation, hold founders' feet to fire
Term sheet obtained by Inman reveals Series B funding round will shift control of company's board from founders to investors
by Andrea V. Brambila | May 7
VIP Realtors rolls out multiviewer virtual visits on all listings
Notable independent brokerage Crye-Leike will be introducing the same Nodalview-powered concept to its southeastern US offices as the pandemic continues to hamper in-person showings
by Craig C. Rowe | May 6
Homesnap update promotes live open houses
An increasingly popular way to tour homes in the age of COVID-19, live open house events can now be promoted within the popular home search portal
by Craig C. Rowe | May 6
Orchard builds out its C-suite with two new execs
The real estate startup has brought on its first chief revenue officer and chief technology officer and plans to grow its headcount next year
by Patrick Kearns | May 6
W+R Studios announces new virtual product Cloud CMA Live
A new version of the popular CMA creation tool integrates with video conference platforms for coronavirus-compliant listing presentations. There's also live markup and built-in objection handling
by Craig C. Rowe | May 5
IXACT Contact’s full-service updates make building relationships a breeze
The CRM has been an industry staple for years. It's now faster to get up and running, and social-savvy agents can automate popular content sharing
by Craig C. Rowe | May 4
How these agents are getting listing videos right
Every house has a different story to tell. How do you make sure you're representing it well through video? Here are a few examples of different video styles and what makes them stand out
by Troy Palmquist | May 4
Demand more from your CRM! Your future depends on it
Opinion
When it dominates any conversation about how technology is changing the industry — in an era of amazing innovation — is the CRM really doing enough for real estate? As the de facto, must-have industry tech tool, it's time for true innovation
by Craig C. Rowe | May 4
Should you RSVP to open house app Block Party?
Opinion
There's potential in this free app's value to open house marketing, but its developer needs to delve deeper into its competition and find out more about how agents leverage open house contacts
by Craig C. Rowe | May 1
4 tech tools agents need now
Opinion
Missed this fun, fast Inman Town Hall session about what tech is hot and effective now? Here's a quick recap of the tools
by Craig C. Rowe | Apr 30
Frontdoor is giving 5 real estate companies its AR platform for free
The real estate agent offering will be initially introduced in select markets through Realogy and Howard Hanna agents
by Patrick Kearns | Apr 30
Looking for a CRM? 15 features you should know
Opinion
Customer relationship management solutions are critical to most in the industry, but they can be challenging to choose. Although common, these features can be executed in a myriad of ways
by Craig C. Rowe | Apr 30
Want to ramp up new business? Leverage these digital platforms
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
by Elisha Israel | Apr 30
PureAgent CRM launches video marketing features after yearlong beta test
The upstate New York proptech has released a new version of its CRM — in the works for 3 years — with live tour and video messaging functionality
by Craig C. Rowe | Apr 29
How COVID-19 is changing the title industry
Realogy Title Group CEO Don Casey discusses how his company adapted to the circumstances with curbside closings and online notaries
by Patrick Kearns | Apr 29
South Florida's BeachesMLS sees success in Virtual Open House Week
The widely promoted and community-supported event resulted in more than 700 online open houses, and it could serve as a model for associations nationwide looking to keep momentum in the wake of the pandemic
by Craig C. Rowe | Apr 28
Compass launches video editor to increase virtual tours
In-person real estate activity is still banned in many markets in which the real estate brokerage operates
by Patrick Kearns | Apr 27
Back At You announces direct Instagram publishing
The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform
by Craig C. Rowe | Apr 24
Real estate tech leader joins JPAR
Justin Tracy, the founder of tech startup Kunversion, is joining JP & Associates Realtors' parent company as its first chief technology officer
by Patrick Kearns | Apr 24
True or false? TruPlace has what agents need to market homes during a pandemic
Opinion
With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry
by Craig C. Rowe | Apr 24
Terradatum announces Listing Home Run for automated video marketing
Market analytics company is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing
by Craig C. Rowe | Apr 22
27 tech terms every agent should know
The industry is becoming ever-more technology driven, digital and at arm's length. These common terms can help you understand what technology vendors are trying to sell you
by Craig C. Rowe | Apr 22
Apple's iPhone 12 leaked: What do agents have to look forward to?
Subtle marketing or legit leak? Either way, Apple's iPhone 12 will be larger and faster, and it's rumored to come with lidar scanning tech on its three-lens, 3D camera
by Craig C. Rowe | Apr 21
How curbside closings are keeping the market moving
An Atlanta real estate law firm has been conducting mobile closings for 14 years. A global pandemic has given their model, as well as emerging closing technologies fresh, much-needed attention
by Craig C. Rowe | Apr 21
Filmmaker-inspired video app wants your help in beta testing
Opinion
The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sotheby's executive
by Craig C. Rowe | Apr 17
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe | Apr 17
Mobile app Yaza geo-tags video content for listings and lifestyles
Opinion
Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing
by Craig C. Rowe | Apr 17
A few tips from top real estate teams on showing houses amid the virus
Debra Beagle and Tommy Choi provide insight and tips at Thursday's Inman Town Hall
by Patrick Kearns | Apr 16
How to use YouTube to boost your lead generation
Find out how Jackson Wilkey unlocked the code for generating thousands of leads from YouTube
by Bernice Ross | Apr 15
How to create a Matterport virtual video sizzle reel in 5 steps
Use these tips to capture attention for your listing and show your clients and prospects that you're adapting to today's environment
by Jeff Katz | Apr 13
Curbio partners with Coldwell Banker Bain for pre-sale reno program
Coldwell Banker Bain is the first partner, but Curbio is hoping to partner with brokerages in every market in which it operates
by Patrick Kearns | Apr 9
BoxBrownie releases native 360-degree tour platform
Award-winning image editing and marketing company has grown rapidly by editing others' work. Its new immersive tour product can be created with minimal imagery using affordable cameras and published in 24 hours
by Craig C. Rowe | Apr 8
New HomeSpotter ad product pushes virtual tour events
As part of proptech's collective push into virtual business, the digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours
by Craig C. Rowe | Apr 8
Brokerage hosts virtual scavenger hunts using 3D home tours
James Jensen, a broker in Valley City, North Dakota, has found a way to turn 3D home tours into games as a way to engage clients during the coronavirus pandemic
by Veronika Bondarenko | Apr 6
Chime speeds release of Facebook, YouTube livestreaming tools
The agent operating system has developed streaming tools for Facebook Live and YouTube and released them ahead of schedule in response to the COVID-19 market reduction of face-to-face business
by Craig C. Rowe | Apr 3
Agent Icon makes social media imagery a no-brainer
Opinion
The on-demand marketing content provider debuted at Startup Alley two years ago and at ICNY20, revealed its newest feature, a slick, text-based social media content delivery service.
by Craig C. Rowe | Apr 3
6 hidden Zoom features that'll boost your video skills
It seems like everyone is turning to Zoom while social distancing. From creating fresh backgrounds to freshening up your face, these next-level features will enhance your experience
by Craig C. Rowe | Apr 1
Transactly raises $3M to boost outsourced transaction coordination
With a total of $4.7M raised in 2 years, the company is aiming to win the market for outsourced transaction coordination. While its software can be used for free by agents and brokerages, the company charges for use of a designated transaction coordination
by Craig C. Rowe | Mar 31
DroneBase is taking aerial video to new heights
DroneBase is using drone technology to survey building sites, produce roof damage reports, inspect real estate disaster zones and a number of uses beyond marketing
by Craig C. Rowe | Mar 31
How prop tech companies are stepping up for agents during coronavirus crisis
A number of big-name prop tech companies are taking on the COVID-19 downturn head-on by extending discounts, deferring payments and holding educational webinars to help the agent community
by Craig C. Rowe | Mar 26
T3 Sixty launches guide to real estate tech
The Tech 500 is a comprehensive analysis of the industry's top tech firms, organized by section and category for easy consumption
by Patrick Kearns | Mar 26
Practicing real estate from a distance? 5 virtual meeting platforms you need to know
Opinion
Online buyer meetings, continuing education and digital listing presentations will become more popular than ever, even after coronavirus wanes. Here are some of the more popular virtual meeting options worth checking out
by Craig C. Rowe | Mar 25
Rently self-guided tours coming to 75 more rental communities
An award-winning national property manager responds to reduction in face-to-face showings by rolling out Rently's patented touring technology
by Craig C. Rowe | Mar 23
Survival of the fittest: What will it take for businesses to outlast this pandemic?
Opinion
Only those who are fast, adapt gracefully, and have the strongest foundations and balance sheets will survive and thrive in the recovery
by Mike DelPrete | Mar 23
Zumper fast-tracks online tour tools, presses on with hiring plans
The nation's largest rental search and transaction platform has pushed up the launch of new online tour tools to counter the 'coronavirus market.' HUD's call to delay evictions could have long-standing impact on property market
by Craig C. Rowe | Mar 20
Bright MLS debuts coronavirus response program
Bright Steps includes extra granular data about the market, new virtual showing capabilities, webinars and other tools
by Jim Dalrymple II | Mar 20
New agent-developed app assigns and pays agents for side work
Led in part by a Portland, Oregon-based Keller Williams agent, BrokerHive assigns tasks and pays agents to support their colleagues, helping new agents learn and top producers to keep producing
by Craig C. Rowe | Mar 20
IdealEstate aims for agent cooperation with nationwide recruiting, referral power
Opinion
Once a site for helping buyers curate home collections, the Salt Lake City-based proptech is now leveraging its 800K+ user base as a platform for recruiting
by Craig C. Rowe | Mar 19
Need a virtual tour solution now? Here are our top picks
Opinion
Self-containment and social distancing have made in-person home tours challenging. These top tech picks and tips can help you wait out the unexpected pandemic
by Craig C. Rowe | Mar 18
Coronavirus drives adoption of video tours
Amid quarantines and calls for social distancing, agents are turning to video chats and virtual tours to show off properties
by Jim Dalrymple II | Mar 17
Northwest MLS halts open houses amid coronavirus crisis
The Washington-based multiple listing service has disabled the open house feature in its tech platform, meaning agents won't be able to input, search or view open houses
by Jim Dalrymple II | Mar 17
What are the benefits and risks of alternative financing?
Find out what products real estate pros are using to help their buyers buy — and what to watch out for if you choose an alternative finance option
by Christy Murdock Edgar | Mar 17
7 impactful ways to build your business while staying home
Think of this slow time as a do-over rather than a disruption, and maximize it to set yourself up for future success
by Lee Davenport | Mar 17
Coronavirus could bring consolidation, layoffs to proptech
Venture capitalists have poured billions into real estate technology over the last decade. But as the coronavirus hammers the economy, that funding may begin to dry up
by Jim Dalrymple II | Mar 13
Dear Marketing Mastermind: How can I get the most out of my content?
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms
by Christy Murdock Edgar | Mar 10