RedKoala & Stuart Monk/Shutterstock How to break into luxury real estate

How to break into luxury real estate

NEW YORK — The path to becoming a “luxury agent” isn’t always a long and arduous journey. Sometimes agents can take a quantum leap into the niche. That’s what happened with one greenhorn that Diane Ramirez, CEO of New York City-area ....
By Teke Wiggin | Friday, January 30, 2015
RobHainer_196128392 Florida Realtors have new CEO, mum on predecessor's departure

Florida Realtors have new CEO, mum on predecessor’s departure

The 140,000 members of Florida’s statewide Realtor association are getting a new CEO — Michigan Realtors CEO Bill Martin — but leaders of the Florida association are saying little about the departure of his predecessor, John Fridlin...
By Matt Carter | Friday, January 30, 2015
Aizen_CustService_Hero How to convert like a tech startup

How to convert like a tech startup

NEW YORK — Lead conversion is a complicated art, but technology is making it easier to engage consumers and increase the chances they’ll turn into business. Jonathan Aizen, co-founder and CEO of San Francisco-based Amitree Inc., maker of...
By Paul Hagey | Friday, January 30, 2015
GeneralSession_ChiefEconomists Chief economists mostly bullish on 2015 housing market

Chief economists mostly bullish on 2015 housing market

NEW YORK — Four chief economists from some of the nation’s most popular real estate websites are optimistic about the housing market this year, citing an expected increase in home sales, and low mortgage rates and oil prices leaving more ...
By Andrea V. Brambila | Friday, January 30, 2015
Stuart-Jenner/Shutterstock Handling client expectations in an era of open real estate data

Handling client expectations in an era of open real estate data

Our clients now have access to more information than ever before. We are no longer the gatekeepers to protected information. And I feel like we are spending a lot of time fighting against this changing environment when we should be embracing it ......
By Jason Cassity | Friday, January 30, 2015
AVN-Photo-Lab/Shutterstock 10 smoking-hot real estate Web design trends

10 smoking-hot real estate Web design trends

Web design is a faced-paced industry, and we often see big trends come and go. But many of the Web design trends we've seen rising in the last few years are still around, and more new trends are emerging in ......
By Jarad Hull | Friday, January 30, 2015
Zillow_hero Love it or hate it, Zillow is here to stay

Love it or hate it, Zillow is here to stay

Love it or hate it, Zillow is not going anywhere. I posted a simple question to my Facebook wall the other day, and the replies indicated why consumers trust Zillow more than they trust real estate agents. Here's what I learned ......
By Brian Rayl | Friday, January 30, 2015
SocialMedia-ScottStrevell Scott Strevell: 'Local content produces our best results'

Scott Strevell: ‘Local content produces our best results’

"Today's social media allow a larger daily reach," says the broker associate at KC Homes 365 Team. "It's all about the building relationships." ......
By Inman | Friday, January 30, 2015
Rose Hayes_366528 Radical innovation is coming to real estate: Will you survive it?

Radical innovation is coming to real estate: Will you survive it?

Webster's Dictionary defines innovation as "the act of introducing something new." That's weak. Someone could introduce a new shape of marshmallows into the market, but it creates little change ......
By Demon of Marketing | Friday, January 30, 2015
Artco & Stuart Monk/Shutterstock Building the dream MLS

Building the dream MLS

NEW YORK — It’s time for the multiple listing service to go back to its roots and remember its main reason for being: to foster cooperation between agents. That’s according to several real estate leaders asked to imagine their ̶...
By Andrea V. Brambila | Thursday, January 29, 2015
Sean-Locke-Photography/Shutterstock Technology fueling commission rebates to Toronto homebuyers

Technology fueling commission rebates to Toronto homebuyers

Canadian brokerages TheRedPin and CommissionMadeFair.com say technology that lets homebuyers do much of the legwork involved in finding the home of their dreams themselves lets them offer commission rebates to buyers. Homebuyers “can filter thr...
By Phillip Woolgar | Thursday, January 29, 2015
RedKoala & Stuart Monk/Shutterstock No locked doors at indie brokerages -- and in some cases, no doors

No locked doors at indie brokerages — and in some cases, no doors

NEW YORK — Inman’s independent broker survey revealed that a big factor behind the current boom in unaffiliated firms is the freedom broker-owners have to pursue their business and adapt to changing conditions as they see fit. An ope...
By Paul Hagey | Thursday, January 29, 2015
GeneralSession_MikeFerry Renowned real estate coach basks in 'bad guy' image

Renowned real estate coach basks in ‘bad guy’ image

NEW YORK — Mike Ferry doesn’t want to be your friend. Not if you’re his coaching client, at least. The industry bigwig, widely regarded as the granddaddy of real estate coaching, believes coaches who socialize with their clients are less l...
By Teke Wiggin | Thursday, January 29, 2015
Kinga/Shutterstock Ability to customize and integrate helps vendor keep big client

Ability to customize and integrate helps vendor keep big client

Keller Williams Realty has renewed an agreement with its custom intranet provider, BackAgent, which touted its ability to build new features suggested by the franchisor and improve integration with Keller Williams’ existing systems for the exte...
By Inman | Thursday, January 29, 2015