Agents break for lunch at the William Randolph Hearst estate in Beverly Hills during Luxury Connect. Photo: Linda "Freddi" Fredrickson. Serving luxury buyers and sellers requires hefty budget, 'boots on the ground'

Serving luxury buyers and sellers requires hefty budget, ‘boots on the ground’

BEVERLY HILLS, Calif. — What does it take to locate, convert and successfully close a transaction with an ultra high net worth individual (UHNWI) client? In many respects, it’s an entirely different game from the typical real estate transacti...
By Bernice Ross | Friday, October 31, 2014
leigh_brown_daylight They mean well, but these agents are annoying the heck out of everyone

How well-meaning agents are unwittingly annoying their prospects, clients and colleagues

Hey did you know daylight saving time is ending this weekend? Of course you did! Leigh Brown, broker-owner of Leigh Brown and Associates with Re/Max Executive Realty, wonders why so many real estate agents feel compelled to remind prospects, clients ...
By Inman News | Friday, October 31, 2014
Fingerprint flower image via Shutterstock. Who am I? Identity crisis plagues real estate agents

Who am I? Identity crisis plagues real estate agents

When I ask other Realtors to tell me what their brand is, I am told, "I don't have a logo yet." It seems everyone thinks their brand is their logo ......
By Christopher Williams | Friday, October 31, 2014
Circus image via Shutterstock. Today's economy is a three-ring circus, and then some

Today’s economy is a three-ring circus, and then some

Mortgage and long-term rates are still near their lows — reassuring, considering everything else has lost its marbles. Or perhaps bonds are doing well because everything else is nuts … a fair proposition to which we’ll return. When I wa...
By Lou Barnes | Friday, October 31, 2014
David Montoney Realtor problems: cries of anguish from the trenches

Realtor problems: cries of anguish from the trenches

Real estate agents are like pinballs: They can score big, but often only after ricocheting around a minefield of obstacles. These occupational hazards are many and various. And they produce their own special flavor of shell shock. Can you relate ......
By Teke Wiggin | Friday, October 31, 2014
Mobile first image via Shutterstock. 9 mobile apps you'll wonder how you ever lived without

You’ll wonder how you ever lived without these 9 mobile apps

We’re not going mobile anymore, we’ve gone mobile. And that’s a good thing! It means you can (and should) set up your business so you can manage it on the go. Doing so gives most clients exactly what they want: ......
By Craig McClelland | Friday, October 31, 2014
Coming soon image via Shutterstock. Big MLSs on both coasts rolling out 'Coming Soon' listings

Big MLSs on both coasts rolling out ‘Coming Soon’ listings

Two major multiple listing services on opposite sides of the country will be among the first to launch a “Coming Soon” listing status to help agents generate interest for their listings before they’re ready to sell. Rockville, Ma...
By Andrea V. Brambila | Thursday, October 30, 2014
Mobile first image via Shutterstock. 9 mobile apps you'll wonder how you ever lived without

You’ll wonder how you ever lived without these 9 mobile apps

We’re not going mobile anymore, we’ve gone mobile. And that’s a good thing! It means you can (and should) set up your business so you can manage it on the go. Doing so gives most clients exactly what they want: ......
By Craig McClelland | Thursday, October 30, 2014
Hellman__Alyssa_ICNY_2014 Alyssa Hellman joins BHGRE Go Realty

Alyssa Hellman joins BHGRE Go Realty

Alyssa Hellman, who shared her wisdom about the “Uberfication of real estate” at the most recent Real Estate Connect conference, has left her position as a sales manager and agent with Long & Foster Real Estate to head up Better ......
By Inman News | Thursday, October 30, 2014
Screen shot of an Onvedeo automated listing video for a BHGRE 'Distinctive Collection' listing. Realogy franchisor's luxury listings get automated videos

Realogy franchisor’s luxury listings get automated videos

Onvedeo, maker of automated listing video tech for real estate brokers and agents, has signed an agreement with Better Homes and Gardens Real Estate that gives luxury listings in the Realogy franchisor’s “Distinctive Collection” a ...
By Paul Hagey | Thursday, October 30, 2014
Time marches on image via Shutterstock. Auction.com, Google teaming up to produce real estate 'Nowcast'

Auction.com teaming up with Google to offer real estate ‘Nowcast’

Housing reports are not generally known for their timeliness. Forecasts, indices and other indicators are typically based on data that is weeks, if not months, old. Online real estate marketplace Auction.com, with backing from Google, is looking to ...
By Inman News | Thursday, October 30, 2014
Prehistoric hunters and skinners image via Shutterstock. Keep hunter and skinner roles in-house to weather downturns

Keep hunter and skinner roles in-house to weather downturns

"There are two kinds of salespeople: hunters and skinners. A hunter can find an albino buyer in a blizzard, and a skinner can get him to buy ice cream. You're better at one role or the other, and in business you need to know which one that is." ......
By Sam DeBord | Thursday, October 30, 2014
Screen shot from NAR campaign promoting .realtor domains as trustworthy to consumers. Why I don't want to be a .realtor

Why I don’t want to be a .realtor

Back in the 1990s, real estate agents used their faces and their names for branding and for marketing. Having a first and last name as a domain name was as standard as the static template 1.0 website. Apparently, agents and ......
By Teresa Boardman | Thursday, October 30, 2014
Screen shot from HouseLens promotional video showing a Matterport camera being used to create a 3-D tour. Marketing firm will offer 3-D models to make life easier for agents, sellers

Marketing firm will offer 3-D models to make life easier for agents, sellers

Real estate video marketing provider HouseLens has raised $2 million in a Series A funding round that’ll grease the company’s wheels as it gears up to offer virtual 3-D models and a video walk-through mobile app next year. Nashville, Tennessee-b...
By Teke Wiggin | Wednesday, October 29, 2014