Fortune-stock_230307874 4 ways to grow your real estate marketing content -- and business

4 ways to grow your real estate marketing content — and business

You can't open a trade publication these days without seeing an article urging real estate professionals to generate content in order to build their brand and get more business. It makes sense -- who buys and sells houses? People. What do people like...
By Brenna Humphreys | 8 hours ago
Hero-toplistingvids Luxe Las Vegas playpad vs. Beverly Hills palace

Luxe Las Vegas playpad vs. Beverly Hills palace

In the kickoff to Inman's weekly #toplistingvids contest, a film showcasing a playful Las Vegas compound goes head to head with a video for what's billed as the nation's most expensive listing: Palazzo di Amore in Beverly Hills, California ......
By Paul Hagey | 17 hours ago
Tommy Sowers How to fundraise like a Special Forces commander

How to fundraise like a Special Forces commander

As an Army Special Forces detachment commander in Iraq, Tommy Sowers was charged with persuading actors of all stripes to cooperate with the U.S. military. “Some of them wanted to kill us, but you had to find out how to get them to work with us,”...
By Teke Wiggin | 18 hours ago
Vinogradov Illya / Shutterstock.com Reverse mortgage option helps homeowners keep it in the family

Reverse mortgage option helps homeowners keep it in the family

An online, peer-to-peer lending company is making headlines for a new reverse mortgage product that allows relatives to crowdfund home equity lines of credit, helping people arrange affordable loans, reducing tax issues, protecting relationships amon...
By Amy Swinderman | 18 hours ago
Eugenio Marongiu / Shutterstock Realogy sees technology as key to franchisors' value proposition

Realogy sees technology as key to franchisors’ value proposition

Realogy, which owns and runs some of the nation's largest franchise brands such as Century 21 Real Estate and Coldwell Banker Real Estate, will roll out an all-in-one technology platform to 50 of its franchisees in June and to 300 by year's end ......
By Paul Hagey | 21 hours ago
McIek_235434241 Don't worry about listing data -- it's sold data that's going to hurt you

Don’t worry about listing data — it’s sold data that’s going to hurt you

While franchises, brokerages, and agents fume and plot how to regain control of the listing data, Zillow (ZG), Realtor, CoreLogic and others are sucking down the MLS-style sold data -- that's what is going to kill you ......
By Creed Smith | 21 hours ago
Sergej-Razvodovskij / Shutterstock.com Homeowners rise above underwater mortgages

Homeowners rise above underwater mortgages

Although a majority of distressed homeowners are plagued by mortgages that far exceed the actual value of their homes, the number of homeowners with underwater mortgages is shrinking, according to Black Knight Financial Services’ latest Mortgage Mo...
By Amy Swinderman | 22 hours ago
Leena Robinson_148242869 The driving factor in home values: public schools

The driving factor in home values: public schools

As a follow up to my post, "6 factors that impact the value of a home," I wanted to expound on what from my experience has been one of the larger factors influencing home values, which would be public schools ......
By Hank Bailey | 22 hours ago
Pressmaster / Shutterstock Why are female real estate agents so dominant in Brooklyn?

Why are female real estate agents so dominant in Brooklyn?

Aleksandra Scepanovic, managing director of New York City-based Ideal Properties Group, recently made a triumphant statement about the role of women in real estate. Her brokerage, she said, has "proven that women are not just shattering the glass cei...
By Teke Wiggin | 22 hours ago
Warren Goldswain_143883103 Capitalize on resident retention efforts

Capitalize on resident retention efforts

Resident retention is an effort made by an apartment community or company that not only reduces resident turnover; it also, when done effectively, brings your community full circle to generating low- to no-cost qualified traffic to your leasing cente...
By Tami Siewruk | 23 hours ago
Hero-iRent Another rental search site joins the fray

Another rental search site joins the fray

Just when you thought the online rental field couldn't get any more crowded, yet another startup has joined the fray ......
By Teke Wiggin | Monday, May 4, 2015
Alexey Stiop / Shutterstock.com Realogy sees 'healthy' spring selling season ahead

Realogy sees ‘healthy’ spring selling season ahead

"With 10 percent home sale volume growth, the first quarter was stronger than the 5 percent to 9 percent range we anticipated," said Realogy CEO Richard A. Smith in a statement ......
By Teke Wiggin | Monday, May 4, 2015
lisa s. 2 11 characteristics of a profitable rental investment: Part 2

11 characteristics of a profitable rental investment: Part 2

Last time, I listed five characteristics that will help you filter out the money pits from the money pots either for yourself as an investor or for a client who is a potential real estate investor ......
By Jake Durtschi | Monday, May 4, 2015
BTC - Anita Gregorian Anita Gregorian: 'We're going to need a lot of transparency for millennials'

Anita Gregorian: ‘We’re going to need a lot of transparency for millennials’

The Sotheby's International Realty agent talks about how fear keeps her up at night and her preferred method of relaxation ......
By Inman | Monday, May 4, 2015