Hero-Matterport 3-D virtual tours of multifloor homes just got a whole lot easier

3-D virtual tours of multifloor homes just got a whole lot easier

3-D virtual tour provider Matterport has added new features to its interactive online models that allow prospective buyers to more easily navigate and visualize homes with multiple floors. The enhancements represent one of the latest advancements in ...
By Teke Wiggin | 21 hours ago
Olena Kaminetska / Shutterstock.com 4 ways to brand yourself to attract more real estate business

4 ways to brand yourself to attract more real estate business

Pepsi or Coke? It's one of the greatest rivalries in beverage history! Whether it's soft drinks, shampoo or clothing — we all have our favorite brands, and we stick to them. According to "Retention Science," brand loyalty "has very little to do wit...
By Joelle Senter | 21 hours ago
Annette Shaff / Shutterstock.com Relying on your brokerage for lead generation? You're doing it wrong

Relying on your brokerage for lead generation? You’re doing it wrong

Every time I hear about lead generation, I want to throw up. Let's be honest: Lead generation is not the next big thing in this business ......
By Sunny Lake | 22 hours ago
Hero-ZillowBoardMeeting How this Zillow Premier Agent made $10 million

How this Zillow Premier Agent made $10 million

Gordon Stephenson is a Zillow Premier agent. Through his association with Zillow he has accumulated approximately $10 million in wealth. According to his profile on Zillow, he had 23 home sales in the last 12 months. He is a small ......
By Brad Inman | 22 hours ago
stockelements/Shutterstock Realtor.com grows New York City footprint

Realtor.com grows New York City footprint

Realtor.com’s listing database in the Big Apple is getting thousands of new listings thanks to new agreements with five brokerages and listing syndication platform RealPlus. In addition to securing listings from Bond New York, Brown Harris S...
By Paul Hagey | 24 hours ago
Zillow_hero Zillow program could help more agents track their listings online

Zillow program could help more agents track their listings online

Zillow is providing another perk to real estate brokers and multiple listing services who send listings data directly to the popular website — the ability to analyze metrics around listing performance using their reporting solution of choice. T...
By Teke Wiggin | Thursday, March 5, 2015
BTC-greg fox Greg Fox: 'The 2 percent keeps me up at night'

Greg Fox: ‘The 2 percent keeps me up at night’

The broker-owner at Better Homes and Gardens Real Estate Alliance talks about rebranding a business and which 2 percent keeps him up at night ......
By Inman | Thursday, March 5, 2015
Bloomua / Shutterstock.com 3 things Realtors can learn from big-brand marketing

3 things Realtors can learn from big-brand marketing

From Nespresso to Louis Vuitton to Nike, the world's most successful consumer brands offer something intangible along with the physical products they sell. They make a connection beyond your rational assessment of the object they're selling ......
By Shane Conroy | Thursday, March 5, 2015
DRETR - doorsteps Doorsteps helps agents walk homebuyers through the process

Doorsteps helps agents walk homebuyers through the process

Online tools like Doorsteps.com is why real estate agents need to start thinking differently about how they reach clients with technology. No longer is knowing average sale prices and assembling a nice listing presentation enough to become a market l...
By Craig Rowe | Thursday, March 5, 2015
Leader-ElzabethAnnStribling-Kivlan Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother's footsteps

Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother’s footsteps

"After a brief stint in culinary school in San Francisco at the age of 22, I was left with a conundrum of what to do while my lease ran out," says the president of Stribling & Associates. "After two decades of insisting I would never work in real est...
By Inman | Thursday, March 5, 2015
Hamik / Shutterstock.com What's on your plate (and the back burner) when you start your own real estate brokerage

What’s on your plate (and the back burner) when you start your own real estate brokerage

Last week, I opened my own brokerage. I like to think of it as the most independent independent brokerage around, and instead of naming it something cute and witty, I went with Boardman Realty. The day after I opened my new company, I decided I had m...
By Teresa Boardman | Thursday, March 5, 2015
Screenshot of nextdoor.com Latest funding round values Nextdoor at $1.1 billion

Latest funding round values Nextdoor at $1.1 billion

In the summer of 2012, Nextdoor was the most talked about new social network at Real Estate Connect, and the company closed its first round of $18.6 million in funding from investors including Zillow Chairman and co-founder Rich Barton. Today, the ...
By Matt Carter | Wednesday, March 4, 2015
Spencer Rascoff and Brad Inman discuss Zillow's past success and future path at Real Estate Connect New York City. How Zillow plans to stay on top: Watch the video

How Zillow plans to stay on top: Watch the video

In a lively exchange with Inman Publisher Brad Inman, hear what Zillow CEO Spencer Rascoff has to say about how Zillow climbed to the top, and how it intends to stay there. With News Corp.’s acquisition of realtor.com operator Move ......
By Inman | Wednesday, March 4, 2015
Screenshot of homeunion.com Website arms single-family home investors with neighborhood info

Website arms single-family home investors with neighborhood info

HomeUnion has added detailed neighborhood information to its website that’s intended to give individual investors the confidence to look beyond their own backyards for single-family homes that might make good investments. Launched last May, Hom...
By Matt Carter | Wednesday, March 4, 2015