Twin Design / Shutterstock.com Be clear, not clever, in your real estate Facebook ads

Be clear, not clever, in your real estate Facebook ads

There are a lot of elements that go into setting up a real estate Facebook ad that will produce an astonishing return on investment. This can be a lot of work, and each element can make or break your ad ......
By Ethan Edwards | 11 hours ago
IS-GoFigure4 Go figure: hottest ZIP codes for house flipping, cities with highest turnover and more

Go figure: hottest ZIP codes for house flipping, cities with highest turnover and more

Which markets have the highest inventory (and which ones are lagging behind)? What are the hottest ZIP codes for house-flipping? How do you feel about showings on demand ......
By Inman | 18 hours ago
gualtiero boffi / Shutterstock.com Why 2015 will be a breakout year for real estate sales

Why 2015 will be a breakout year for real estate sales

I believe that the real estate market will make a comeback in 2015 — but it will do so in spite of the terrible economic environment and the government. What reasons do I have to be so optimistic? Here they are ......
By Tom Donegan | 18 hours ago
DRETR - canva Create content, not clickbait, with Canva

Create content, not clickbait, with Canva

When it comes to your social media marketing, never try to make something viral. Instead, create content that is useful to people who need to know something about real estate. Don't just randomly share ......
By Craig Rowe | 18 hours ago
SocialMedia-LisaArcher Lisa Archer: 'Social media is about being social. Do that, and the business will come'

Lisa Archer: ‘Social media is about being social. Do that, and the business will come’

The social media all-star says that her best efforts come from "just being engaging and interested in others lives' ... likes, comments and telling them happy birthday mean a lot and go a long way." ......
By Inman | 18 hours ago
Pressmaster / Shutterstock.com How real estate agents can create market advantages using Zillow data

How real estate agents can create market advantages using Zillow data

A website with the level of access and data-gathering power that Zillow has presents a real opportunity. One interesting thing that Zillow does is make its data fully accessible to any end user ......
By Deidre Woollard | 19 hours ago
Image Point Fr /Shutterstock Why social media is destined to play a bigger role in real estate search

Why social media is destined to play a bigger role in real estate search

A computer model crunching a person’s Facebook “likes” can do a better job judging their personality traits than their own friends and family, according to a recent study conducted by researchers at the University of Cambridge an...
By Teke Wiggin | Monday, March 2, 2015
Screenshot from apartments.com spot starring Jeff Goldblum. Jeff Goldblum's latest role: Apartments.com mastermind

Jeff Goldblum’s latest role: Apartments.com mastermind

Real estate brokers and agents have become adept at using the Internet and social media to grow their business. But suddenly TV is blazing hot, with big brand names like Zillow, realtor.com, Century 21, Coldwell Banker, Re/Max, Redfin and Berkshire H...
By Inman | Monday, March 2, 2015
carl ballou /Shutterstock Less than half of agents say their broker has safety procedures

Less than half of agents say their broker has safety procedures

More than half of the nation’s Realtors say their brokerages don’t have safety procedures in place to help protect them from the dangers of meeting strangers in empty houses — or that if they do have such procedures, they don’...
By Inman | Monday, March 2, 2015
Kalabi-Yau/Shutterstock Help us crack the code of online leads

Help us crack the code of online leads

Online leads can be a polarizing topic in the real estate community. Where some agents and brokers see great value, others see garbage. Whether you’ve never bought an Internet lead in your life or you capture scores every day, we want ......
By Teke Wiggin | Monday, March 2, 2015
Gemenacom / Shutterstock.com How I landed 54 new prospects in 4 days

How I landed 54 new prospects in 4 days

I have had three articles published on Inman in the last two months. And just four days after my most recent post went live, 54 people had signed up for my list ......
By Jennifer Snyder | Monday, March 2, 2015
BrandonBourdages/Shutterstock Realtor facing criminal charges over 8 loans made nearly a decade ago

Realtor facing criminal charges over 8 loans made nearly a decade ago

A Sacramento, California, Realtor has been charged with eight counts of bank fraud for allegedly submitting fraudulent loan applications that enabled clients she represented nearly a decade ago to buy eight homes they did not qualify for. Gabriela Ca...
By Inman | Monday, March 2, 2015
small talk big talk Machine v. Realtor, making DoJ go away, and staying on the right side of the law

Machine v. Realtor, making DoJ go away, and staying on the right side of the law

As I perused Trulia's 2014 annual report (just posted on the SEC's website this morning), I was struck by the staggering amount of data the online real estate giant generates and keeps track of. Trulia says it manages "over one terabyte of data on a ...
By Brad Inman | Monday, March 2, 2015
kaarsten/Shutterstock Safety app turns smartphone into security camera

Safety app turns smartphone into security camera

The latest app aimed at protecting real estate agents in the field, “Agent.Watch,” turns your smartphone into a security camera. When a real estate agent activates the app from an iPhone or Android device, their smartphone begins capturi...
By Teke Wiggin | Monday, March 2, 2015