Vinogradov Illya / Shutterstock.com 10 free places to promote your real estate content

10 free places to promote your real estate content

Writing content for your blog is just the first step in driving traffic and leads to your real estate website. Without great content promotion, you could be writing for no reason. You should spend the same amount of time promoting your blog as you sp...
By Andrew Gale | 11 hours ago
Rawpixel/Shutterstock MLS systems: The best, and all the rest

MLS systems: The best, and all the rest

A multiple listing service system offered by Black Knight Financial Services has snagged the highest satisfaction ratings for the third year in a row in an annual survey of MLS executives by real estate consulting firm Clareity Consulting. Among the ...
By Andrea V. Brambila | 19 hours ago
sematadesign/Shutterstock Brokers facing tough choices when portals raise prices for 'featured' listings

Brokers facing tough choices when portals raise prices for ‘featured’ listings

When Zillow told New York City-based brokerage CORE in December that the price of “featuring” its listings on the portal in 2015 would be four times what it paid in 2014, the company decided to cancel its ad spend. Instead ......
By Paul Hagey | 19 hours ago
Screenshot of Ann Bailey from the Ashland Home Introduction video Ann Bailey a leader in more ways than one

Ann Bailey a leader in more ways than one

Ann Bailey has a 20-year history as an admired industry leader helping brokers, franchises and online companies develop and perfect their strategies and execute better. She came up through the MLS side of the business and continues to lead the ......
By Inman | 21 hours ago
Hero-Matterport 3-D virtual tours of multifloor homes just got a whole lot easier

3-D virtual tours of multifloor homes just got a whole lot easier

3-D virtual tour provider Matterport has added new features to its interactive online models that allow prospective buyers to more easily navigate and visualize homes with multiple floors. The enhancements represent one of the latest advancements in ...
By Teke Wiggin | 24 hours ago
Olena Kaminetska / Shutterstock.com 4 ways to brand yourself to attract more real estate business

4 ways to brand yourself to attract more real estate business

Pepsi or Coke? It's one of the greatest rivalries in beverage history! Whether it's soft drinks, shampoo or clothing — we all have our favorite brands, and we stick to them. According to "Retention Science," brand loyalty "has very little to do wit...
By Joelle Senter | Thursday, March 5, 2015
Annette Shaff / Shutterstock.com Relying on your brokerage for lead generation? You're doing it wrong

Relying on your brokerage for lead generation? You’re doing it wrong

Every time I hear about lead generation, I want to throw up. Let's be honest: Lead generation is not the next big thing in this business ......
By Sunny Lake | Thursday, March 5, 2015
Hero-ZillowBoardMeeting How this Zillow Premier Agent made $10 million

How this Zillow Premier Agent made $10 million

Gordon Stephenson is a Zillow Premier agent. Through his association with Zillow he has accumulated approximately $10 million in wealth. According to his profile on Zillow, he had 23 home sales in the last 12 months. He is a small ......
By Brad Inman | Thursday, March 5, 2015
stockelements/Shutterstock Realtor.com grows New York City footprint

Realtor.com grows New York City footprint

Realtor.com’s listing database in the Big Apple is getting thousands of new listings thanks to new agreements with five brokerages and listing syndication platform RealPlus. In addition to securing listings from Bond New York, Brown Harris S...
By Paul Hagey | Thursday, March 5, 2015
Zillow_hero Zillow program could help more agents track their listings online

Zillow program could help more agents track their listings online

Zillow is providing another perk to real estate brokers and multiple listing services who send listings data directly to the popular website — the ability to analyze metrics around listing performance using their reporting solution of choice. T...
By Teke Wiggin | Thursday, March 5, 2015
BTC-greg fox Greg Fox: 'The 2 percent keeps me up at night'

Greg Fox: ‘The 2 percent keeps me up at night’

The broker-owner at Better Homes and Gardens Real Estate Alliance talks about rebranding a business and which 2 percent keeps him up at night ......
By Inman | Thursday, March 5, 2015
Bloomua / Shutterstock.com 3 things Realtors can learn from big-brand marketing

3 things Realtors can learn from big-brand marketing

From Nespresso to Louis Vuitton to Nike, the world's most successful consumer brands offer something intangible along with the physical products they sell. They make a connection beyond your rational assessment of the object they're selling ......
By Shane Conroy | Thursday, March 5, 2015
DRETR - doorsteps Doorsteps helps agents walk homebuyers through the process

Doorsteps helps agents walk homebuyers through the process

Online tools like Doorsteps.com is why real estate agents need to start thinking differently about how they reach clients with technology. No longer is knowing average sale prices and assembling a nice listing presentation enough to become a market l...
By Craig Rowe | Thursday, March 5, 2015
Leader-ElzabethAnnStribling-Kivlan Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother's footsteps

Elizabeth Ann Stribling-Kivlan on her stint in culinary school and following in her mother’s footsteps

"After a brief stint in culinary school in San Francisco at the age of 22, I was left with a conundrum of what to do while my lease ran out," says the president of Stribling & Associates. "After two decades of insisting I would never work in real est...
By Inman | Thursday, March 5, 2015