Pressmaster / Shutterstock.com How real estate agents can create market advantages using Zillow data

How real estate agents can create market advantages using Zillow data

A website with the level of access and data-gathering power that Zillow has presents a real opportunity. One interesting thing that Zillow does is to make its data fully accessible to any end-user. Here are some basic steps for working with the sprea...
By Deidre Woollard | 15 hours ago
Image Point Fr /Shutterstock Why social media is destined to play a bigger role in real estate search

Why social media is destined to play a bigger role in real estate search

A computer model crunching a person’s Facebook “likes” can do a better job judging their personality traits than their own friends and family, according to a recent study conducted by researchers at the University of Cambridge an...
By Teke Wiggin | 23 hours ago
Screenshot from apartments.com spot starring Jeff Goldblum. Jeff Goldblum's latest role: Apartments.com mastermind

Jeff Goldblum’s latest role: Apartments.com mastermind

Real estate brokers and agents have become adept at using the Internet and social media to grow their business. But suddenly TV is blazing hot, with big brand names like Zillow, realtor.com, Century 21, Coldwell Banker, Re/Max, Redfin and Berkshire H...
By Inman | Monday, March 2, 2015
carl ballou /Shutterstock Less than half of agents say their broker has safety procedures

Less than half of agents say their broker has safety procedures

More than half of the nation’s Realtors say their brokerages don’t have safety procedures in place to help protect them from the dangers of meeting strangers in empty houses — or that if they do have such procedures, they don’...
By Inman | Monday, March 2, 2015
Kalabi-Yau/Shutterstock Help us crack the code of online leads

Help us crack the code of online leads

Online leads can be a polarizing topic in the real estate community. Where some agents and brokers see great value, others see garbage. Whether you’ve never bought an Internet lead in your life or you capture scores every day, we want ......
By Teke Wiggin | Monday, March 2, 2015
Gemenacom / Shutterstock.com How I landed 54 new prospects in 4 days

How I landed 54 new prospects in 4 days

I have had three articles published on Inman in the last two months. And just four days after my most recent post went live, 54 people had signed up for my list ......
By Jennifer Snyder | Monday, March 2, 2015
BrandonBourdages/Shutterstock Realtor facing criminal charges over 8 loans made nearly a decade ago

Realtor facing criminal charges over 8 loans made nearly a decade ago

A Sacramento, California, Realtor has been charged with eight counts of bank fraud for allegedly submitting fraudulent loan applications that enabled clients she represented nearly a decade ago to buy eight homes they did not qualify for. Gabriela Ca...
By Inman | Monday, March 2, 2015
small talk big talk Machine v. Realtor, making DoJ go away, and staying on the right side of the law

Machine v. Realtor, making DoJ go away, and staying on the right side of the law

As I perused Trulia's 2014 annual report (just posted on the SEC's website this morning), I was struck by the staggering amount of data the online real estate giant generates and keeps track of. Trulia says it manages "over one terabyte of data on a ...
By Brad Inman | Monday, March 2, 2015
kaarsten/Shutterstock Safety app turns smartphone into security camera

Safety app turns smartphone into security camera

The latest app aimed at protecting real estate agents in the field, “Agent.Watch,” turns your smartphone into a security camera. When a real estate agent activates the app from an iPhone or Android device, their smartphone begins capturi...
By Teke Wiggin | Monday, March 2, 2015
spiro / Shutterstock.com Zillow Group's game of 'chicken'

Zillow Group’s game of ‘chicken’

For months now, the rumor mill has been flying with talk of Zillow and Trulia (now Zillow Group) ending the featured listings placement for brokers and franchisors by the end of 2015. Large brokers and franchisors who pay $5 to $10 to feature a listi...
By James Dwiggins | Monday, March 2, 2015
agsandrew/Shutterstock Mysterious 'Upstream' initiative won't be consumer-facing

Mysterious ‘Upstream’ initiative won’t be consumer-facing

SCOTTSDALE, Ariz. — Details of the mysterious Project Upstream remain sparse, but whatever it is, it will not be public-facing to consumers. That’s according to Craig Cheatham, president and CEO of The Realty Alliance, which is spearheadi...
By Andrea V. Brambila | Monday, March 2, 2015
Mobile Screenshot of the new Pacific Union mobile-first website Innovative broker touts new 'mobile-first' website

Innovative broker touts new ‘mobile-first’ website

San Francisco-based Pacific Union has unveiled a “mobile-first” website and set of mobile applications that it says will provide richer content, including updated information about “micro-markets” throughout the San Francisco Bay Area. A co...
By Teke Wiggin | Monday, March 2, 2015
melissa-kwan-btc Melissa Kwan: 'Movements never happen with just one person or company'

Melissa Kwan: ‘Movements never happen with just one person or company’

The Spacio CEO talks about why transparency is paramount and reveals which cross-continental move helped her business ......
By Inman | Monday, March 2, 2015
Stuart Monk / Shutterstock.com Artificially low interest rates hurt job growth, housing sales

Artificially low interest rates hurt job growth, housing sales

Companies get a better return on investment buying back shares than hiring employees or investing in capital equipment. Buying back a company's own shares is so attractive, it even makes sense to fire employees and reinvest the savings to do so ......
By Louis Cammarosano | Monday, March 2, 2015