A print ad from a $40 million marketing campaign NAR launched in 2006. Realtor.com's new economist won't tell you 'It's a great time to buy or sell a home'

Realtor.com’s new economist won’t tell you ‘It’s a great time to buy or sell a home’

In the fall of 2006, as the world hurtled toward a financial crisis precipitated by loose mortgage lending practices that fueled one of the greatest housing bubbles in U.S. history, the National Association of Realtors launched a $40 million advertis...
By Matt Carter | 9 hours ago
Data integration image via Shutterstock. Why Zillow's Retsly acquisition does not spell doom for MLSs

Zillow’s Retsly acquisition no threat to MLSs

The recent news of Zillow’s acquisition of middleware provider Retsly evoked negative reactions from many agents at Inman Connect in San Francisco. In fact, Zillow CRO Greg Schwartz, who was onstage with Brad Inman, was forced to defend the move as...
By Eddie Earnest | 19 hours ago
Advertising image via Shutterstock. Combined Zillow and Trulia still 'just an ad platform'

Many see a combined Zillow and Trulia as still ‘just an advertising platform’

Will Zillow and Trulia remain content to continue providing leads and lead management tools to agents, or are they out to "disrupt" MLS, franchisors and brokerages ......
By Paul Hagey | Monday, July 28, 2014
zulia2 Why Zulia doesn’t mean checkmate

Why Zulia doesn’t mean checkmate

So it’s official. Zillow is buying Trulia. And Brad Inman argues that this is now “checkmate” for the traditional real estate industry. As he suggested a few months ago, Brad sees brokers as trapped between portals on one side and top producing...
By Joseph Rand | Monday, July 28, 2014
Pending sale image via Shutterstock. Pending home sales dip slightly but still above average

Pending home sales ease slightly but still above average

After climbing for three straight months, pending home sales dipped slightly in June, held back by inventory shortages in some markets, tight credit and stagnant wages, the National Association of Realtors said today. NAR's pending home sales index, ...
By Teke Wiggin | Monday, July 28, 2014
Freight train image via Shutterstock. The Zillow phenomenon: Don’t confuse momentum with innovation

The Zillow phenomenon: Don’t confuse momentum with innovation

Ten years ago Zillow and Trulia did not exist -- realtor.com was beginning to rule the roost of our industry. Back then every client wanted to make sure their listing was on realtor.com. Brokerage companies were fighting off the grip that newspaper c...
By Mark McLaughlin | Monday, July 28, 2014
War and peace image via Shutterstock. Fight, compete or cooperate?

Fight, compete or cooperate?

Have you been in a partnership -- business or personal -- in which the other party has the upper hand, and the relationship may be hurting you somehow? You see no way out. You consider blowing it up -- the nuclear option -- but you fear the conseque...
By Brad Inman | Monday, July 28, 2014
Acquisition image via Shutterstock. Zillow set to acquire Trulia for $3.5B in stock

Zillow set to acquire Trulia for $3.5B in stock

Zillow announced today that it’s entered into a definitive agreement to acquire its chief competitor Trulia for $3.5 billion in stock. The companies will maintain their separate brands, with Trulia CEO Pete Flint staying on board and reporting ...
By Paul Hagey | Monday, July 28, 2014
Selling "house and home" image via Shutterstock. 5 reasons the other agent got the listing

So your past client listed with a competitor? 5 reasons you lost the listing

Nothing is more frustrating than having a past client list with a competitor. If losing out to other agents is frustrating you, making a few simple changes can return potentially errant sellers back to you as clients ......
By Bernice Ross | Monday, July 28, 2014
Screen shot of Balcony's beta home page. Balcony building a referral engine for the Internet age

Balcony is building a real estate referral engine for the Internet age

Real estate agents who now may gaze at their Excel spreadsheets and Facebook groups with a mix of confusion and disdain when considering their current choices for managing referrals will soon have a more sophisticated alternative. Balcony, a referral...
By Paul Hagey | Monday, July 28, 2014
InstanetForms in use. Image via InstanetSolutions.com. Canadian Realtors' forms integraged into Instanet's paperless platform

Canadian Realtors’ real estate forms integraged into Instanet’s paperless platform

An expanded partnership between the Canadian Real Estate Association and Instanet Solutions allows CREA’s more than 106,000 members to use Instanet’s paperless transaction management and e-signature tool to complete deals. The “deep...
By Paul Hagey | Monday, July 28, 2014
Checkmate image via Shutterstock. Zillow’s Trulia move is 'checkmate'

Zillow’s Trulia move is ‘checkmate’

Alex Perriello, the astute and affable CEO of Realogy Franchise Group, sent me an email two weeks ago, to set up an appointment to talk on Tuesday, July 15, at 1 p.m. I anticipated that the reason for the call ......
By Brad Inman | Friday, July 25, 2014
Broke image via Shutterstock. The one thing that's holding back a terrific economic expansion

We’re on the edge of a terrific economic expansion, there’s just one thing holding us back

Long-term rates stabilized this week as events, puzzles, forces and conflicts scattered all over the world canceled each other. We focus on the yields of long-term debt (like bonds and mortgage-backed securities) because they are the result of real-t...
By Lou Barnes | Friday, July 25, 2014
Nap time image via Shutterstock. Testing Zillow's 'Coming Soon' while the MLS sleeps

Testing Zillow’s ‘Coming Soon’ while the MLS sleeps

Zillow’s new “Coming Soon” feature has been the talk of the industry for over a month now. Some like it, some don’t, and some — most notably MLSs — have been caught asleep at the switch. While other companies in ....
By Mark McLaughlin | Friday, July 25, 2014