Pressmaster_97347035 The new brokerage model for top producers

The new brokerage model for top producers

In this article, I will lay the foundation of the "new brokerage model," which takes away many of the fears, enumerated later, that traditionally go along with starting your own brokerage thanks to technology, outsourcing and shared space ......
By James Hussaini | 17 hours ago
first team Big brokerage's new website helps it weather 'Mobilegeddon'

Big brokerage’s new website helps it weather ‘Mobilegeddon’

Using highly affordable real estate website products can be quite tempting for brokerages, but some are still betting that dropping big bucks for custom designs and features will pay off. First Time Real Estate, which claims to be the largest indepen...
By Teke Wiggin | 17 hours ago
zhu difeng_165420917 Online versus offline leads: 3 steps to generate more offers

Online versus offline leads: 3 steps to generate more offers

Lead generation technology has become very effective in generating huge volumes of leads for agents. The only limiting factor for agents is cost, and deciding how much time and money to invest ultimately determines how successful an agent will be wit...
By Will Caldwell | 18 hours ago
Kateryna Mostova_244172107 Underwater mortgage rates slowly rising

Underwater mortgage rates slowly rising

The number of seriously underwater homeowners inched up slightly during the first quarter due to slow home price appreciation, according to housing data provider RealtyTrac. At the end of the first quarter, just under 7.4 million residential properti...
By Amy Swinderman | 19 hours ago
Tom Wang Baseball stars featured in franchisor's video series -- again

Baseball stars featured in franchisor’s video series — again

Real estate franchisor Coldwell Banker has partnered with MLB.com, the website of Major League Baseball, for a second consecutive year to produce video profiles of the homes of more than a dozen baseball stars ......
By Teke Wiggin | 21 hours ago
connel_213878632 The story of why people haven't been buying homes: Fear of rejection

The story of why people haven’t been buying homes: Fear of rejection

A year has passed since I worked with a client on a national survey of prospective buyers that would help real estate professionals understand better why the numbers of mortgage applications keep falling below expectations. At that time, as now, it l...
By Steve Cook | Monday, April 27, 2015
BTC - Anouk Nora Anouk Nora on how transparency vs. privacy depends on the client

Anouk Nora on how transparency vs. privacy depends on the client

The TOWN Residential representative talks about her visual orientation, how she decides whether to meditate or relax with a cocktail -- and why she's "a compulsive searcher." ......
By Inman | Monday, April 27, 2015
MR. INTERIOR_216595231 Creative strategies for overcoming seller staging objections

Creative strategies for overcoming seller staging objections

Your ability to overcome the seller's objections about staging not only influences how much the seller will net, but how hard you will have to work to sell the listing. If you're struggling with the objection, "I don't see any need to stage our prope...
By Bernice Ross | Monday, April 27, 2015
DRETR - Jotform 5 simple ways real estate agents can use JotForm

5 simple ways real estate agents can use JotForm

A critical part of every website is its capture methodology. That is, the tactic for leading a site user to your "Contact Us" form, or some such iteration of an online form that results in a person giving you permission to reach out to them. Forms ar...
By Craig Rowe | Monday, April 27, 2015
Tech-TobyBoyce Toby Boyce on Outlook, Contactually and the other digital tools that drive his brokerage

Toby Boyce on Outlook, Contactually and the other digital tools that drive his brokerage

"I use Outlook through an Exchange server," Boyce says. "I’ve used it for years, and basically everything I look at compared to it are working to match what Outlook does. I like the exchange portion so that all team members have access to the 'sche...
By Inman | Monday, April 27, 2015
EPSTOCK_48352342 Rental owners' top 5 mistakes

Rental owners’ top 5 mistakes

Purchasing a rental property is a significant investment and can be the start of a scary but rewarding adventure for many of us. We purchased our first vacation rental over 15 years ago in Colorado, and we needed the rental income to afford the prope...
By Rob Stephens | Monday, April 27, 2015
RYAN MCGUIRE Coming this week: staging objection counters, 'green' listings and more

Coming this week: staging objection counters, ‘green’ listings and more

What can you expect from Inman in the coming week? Here are some news items we're excited to share with our readers ......
By Inman | Sunday, April 26, 2015
SpecialReport-Hero_Syndication Why do agents and brokers choose to syndicate listings?

Why do agents and brokers choose to syndicate listings?

Despite all the controversy around syndication, every day brokers and agents choose to send their listings to Zillow, Trulia, realtor.com and other third-party portals for two main reasons: to satisfy sellers and to generate leads. That's according t...
By Paul Hagey | Sunday, April 26, 2015
liseykina / Shutterstock.com Top 5 posts of the week

Top 5 posts of the week

Here were the most popular stories on Inman this past week ......
By Inman | Saturday, April 25, 2015