GaudiLab / Shutterstock.com How to design a better online experience and turn inquiries into clients

How to design a better online experience and turn inquiries into clients

I have been experimenting with Google cards on my smartphone for over a year now. I have agreed to let Google have access to my GPS and internet search history, and in exchange, it makes suggestions for events, traffic updates, news and even movies, ...
By Rachael Hite | Monday, August 22, 2016
Andy Dean Photography / Shutterstock.com Perfect ad in hand — how many times should you promote it?

Perfect ad in hand — how many times should you promote it?

How many times should I advertise? This is a common question, as some agents and brokers are new to direct marketing might have a hard time understanding the time-tested methods that result in positive return on investment and increased inbound leads...
By Eric Cosway | Wednesday, August 17, 2016
InnerVisionPRO / Shutterstock.com 9 ways to cut the noise and laser focus on being productive

9 ways to cut the noise and laser focus on being productive

The truth is, we find the time to do what we want to do. It’s not enough to say that something is a priority, our actions must show that something is our priority. If building a real estate business is a priority for you, then you need to challenge...
By Christina Ethridge | Wednesday, May 18, 2016
Twin Design / Shutterstock.com PLG Estates: How mobile technology changed the industry

PLG Estates: How mobile technology changed the industry

In this weekly video series, Peter Lorimer of PLG Estates breaks down the effect of mobile technology on the real estate industry ......
By Peter Lorimer | Friday, May 13, 2016
mongione / Shutterstock.com As real estate evolves, we’re still exactly the same

As real estate evolves, we’re still exactly the same

For the third year in a row, I attended a bar camp for real estate professionals held in Omaha, Nebraska. (REBarCampOmaha) It is a six-hour drive from my home in St. Paul, Minnesota, but that includes a stop in Sioux Falls, South Dakota, to pick up a...
By Teresa Boardman | Friday, April 29, 2016
mimagephotography / Shutterstock.com Haiku Deck for iPhone is here, and we have all the details

Haiku Deck for iPhone is here, and we have all the details

Haiku Deck, a snappy and visual alternative to PowerPoint and Keynote that has, until today, been an iPad app, released its first-ever native iPhone version (Haiku Deck 4.0) free for download in the App Store. It's a progression that founder Adam Tra...
By Caroline Feeney | Thursday, April 28, 2016
TATSIANAMA / Shutterstock.com Why mobile apps make home shopping easier

Why mobile apps make home shopping easier

Imagine driving to the airport. Getting there early is ideal -- having time to unwind before the flight, stroll around the airport, maybe buy a magazine or two. To do this, one would need to chart the most efficient way to get there with time to spar...
By Neha Kamran | Thursday, April 28, 2016
Andrey_Popov / Shutterstock.com 5 organizational tips to make you a better mobile agent

5 organizational tips to make you a better mobile agent

When you’re a mobile agent without a regular office presence, you get to enjoy a lot of freedom that agents with traditional agencies can’t. Although the luxury of working at your own pace and schedule can be great, sometimes it’s difficult to ...
By Alex Quilici | Tuesday, April 26, 2016
Jag_cz / Shutterstock.com Why working smarter not harder is just plain wrong

Why working smarter not harder is just plain wrong

When my dad got his real estate license back in 1998, most of his time was spent looking for one thing — exposure. If you wanted somebody to pay attention to you as a real estate professional, or if you ......
By Robert Wagener | Friday, April 22, 2016
A man examining analytics 5 ways predictive analytics is changing the face of real estate

5 ways predictive analytics is changing the face of real estate

Software giant Salesforce is doubling down on predictive analytics. CEO Marc Benioff said that varying industries are calling for smarter systems that help them strategically draw in, score, manage and convert leads ......
By Avi Gupta | Wednesday, April 13, 2016
Matee Nuserm / Shutterstock.com 11 solutions that convert internet leads into sales

11 solutions that convert internet leads into sales

Internet leads can be very profitable as long as you take the right approach and have realistic expectations. The art of converting internet leads is dramatically different than the traditional approach used in sales ......
By Bruce Keith | Tuesday, April 12, 2016
Oleksiy Mark / Shutterstock.com Digital strategy leader Marc Lefar named as RentPath president, CEO

Digital strategy leader Marc Lefar named as RentPath president, CEO

More than four months after previous RentPath CEO Chip Perry announced his return to the auto industry, today the Atlanta-based parent company of Apartment Guide, Rent.com, Rentals.com and Lovely hired former Vonage exec Marc Lefar as its new preside...
By Caroline Feeney | Monday, April 4, 2016
Roman Pyshchyk / Shutterstock.com What political cocktail etiquette looks like on social media

What political cocktail etiquette looks like on social media

On your business social media accounts, there are a few rules around mentioning Donald Trump, Hilary Clinton, Bernie Sanders -- any election or political talk -- that are similar to the first two rules of "Fight Club." ......
By Jordan Scheltgen | Monday, March 28, 2016
BraunS / iStock.com 5 tech time-savers that make you look good

5 tech time-savers that make you look good

When it comes to technology, the real estate industry is a cornucopia of products and ideas. I get at least one call a day asking me to buy a new $39.99 service to make my life easier. It can be overwhelming, to say the least. But finding great tech ...
By Barry Jenkins | Thursday, March 24, 2016
Deymos.HR / Shutterstock.com An experiment in branding: the power of a name

An experiment in branding: the power of a name

It started as an exercise in branding. As we watch a questionable lifestyle brand being packaged as presidential timber, it crystallizes just how much our society has become brand mad. Truth and reality have always taken a back seat on Madison Avenue...
By Jeff Bergstrom | Thursday, March 24, 2016
Image courtesy of Samsung 6 reasons the Galaxy S7 might be perfect for you

6 reasons the Galaxy S7 might be perfect for you

Real estate agents just love their iPhones, but there are alternatives for those who want to try something new and a little different. And yes, you can easily sync a phone that has an Android operating system, such as the Samsung Galaxy S7, with your...
By Teresa Boardman | Thursday, March 17, 2016
A focus group listening to a speaker. How to reverse-engineer a highly engaged database

How to reverse-engineer a highly engaged database

Stop deleting people from your database. Why do we go about putting people into our database over time only to then delete them when they don't engage? The reason they're not interacting isn't their fault. It's ours. So we're deleting people that cou...
By Chris Angell | Thursday, March 17, 2016
TAGSTOCK1 / iStock.com 3 ways to network without leaving your desk

3 ways to network without leaving your desk

You likely know the importance of networking, but with all of the other agenda items packed into your day, is it a neglected lead generation activity? Here are three surprising tech tools that can help you network more -- even if you cannot physicall...
By Lee Davenport | Thursday, March 10, 2016