• Brokers need to consider staying in touch with their agents on a consistent basis as a critical component to improving sales and brand loyalty.
  • Central communication dashboards are a much better solution to emails and office drop-ins.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Clareity Security’s back-end, white-label Broker Dashboards are a new brokerage management solution.

Platform(s): Browser-based
Ideal for: Large brokerages

Top selling points

  • Single sign-on to all in-house software tools
  • Central source for broker-agent communications
  • Number of prominent third-party partnerships

Top concerns

  • Could cause “tech-fatigue” among agents
  • Training/breaking of internal productivity habits

What you should know

Clareity Security was a 2013 Inman Innovator winner.

But you may not have heard of it.

That in no way means it isn’t a significant source of technological productivity for the industry.

Clareity Security’s value can best be defined as, according to Marketing Director Jeff Nieto, “the plumbing.”

I disagree. The company’s new product aimed at real estate brokers is much more glamorous than dank pipes covered in cobwebs.


Long a backer of MLS innovation, Clareity Security’s new product gives brokers a better way to communicate with agents, promote office training events and offer agents a single sign-on for all internal software tools.

Clareity Security was a 2013 Inman Innovator Winner — but have you heard of it?

Once logged in, users are presented with a menu of icons for such tools as Mailchimp, Skyslope, Homesnap, Google Apps, TourFactory, MS Office 365, BoomTown, Contactually and a host of additional well-regarded real estate marketing and sales tools.

Brokers should be keen on a fresh way to ensure their teams are always up to date on internal happenings, new products being offered and having a central repository for all provided resources.

The broker dashboard offers users a content management tool to manage their customer-facing website and blog content for Placester, for example. It can post videos, images and whatever else an agent’s site needs.

Permission-based log-in credentials determine who sees and accesses what with ultimate control resting in the mouse-clicks of brokers or their assistants.


Notifications can be targeted to specific teams and groups within an office and serve as a good way to unify disparate locations or large teams that often come-and-go by nature of the job.

There is also space for brokerages to offer advertisements from local and preferred vendors.

It’s apparent that the company knows back-end functionality; its track record proves it. Now with a more people-focused product, attention should be given to the user interface and experience.

By entering the brokerage and office information management realm, Clareity Security puts itself in direct competition with the Lone Wolf Technologies of the industry — no easy speed bump to get over.

Yet, the latter doesn’t have the experience of helping more than 175 MLSs and associations composed of more than 700,000 agents. A few brokerages are already onboard with the new Clareity Security product.

Check out the website.

Have a technology product you would like to discuss? Email Craig Rowe.

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