Why this Manhattan indie broker never hires industry insiders

As the founder of New York firm Elegran, maverick Michael Rossi pushes innovation boundaries to the wartime level
  • Investing up to $50,000 in each hire who typically comes from the corporate world, indie broker Michael Rossi does not recruit existing agents.
  • Tech-forward firm Elegran likes to work independently on pain points in the real estate industry with its tech solutions.
  • Elegran has been compared to another tech-forward Manhattan-based company, Compass.

You won’t see much of Michael Rossi at real estate industry events. The entrepreneurial founder of Manhattan real estate brokerage Elegran is not big on mixing with other real estate people. He prefers to run his business at a slight arm’s length so he can see problems — and solutions — more clearly.