Inman Rating

Totomic’s big data shows how (and who) to target for your next home sale

  • Big data tools, like bots, are quickly infiltrating the real estate industry. Totomic creates entire brokerage audience profiles by analyzing 18 months of transactions.
Learn more

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Totomic uses big data to offer real estate agents the best possible customer profile and marketing approach for a specific listing. Platforms: Browser-based Ideal for: Top-producers; marketing-savvy agents; agents looking for new marketing advantages Top selling points Makes practical use of big data Encourages action, not just analysis Segments audiences Top concerns Requires time to absorb and an understanding of how true marketing is done; a more cerebral process What you should know To modify a classic line from Fletch, "It's all big data these days." Totomic consolidates non-commoditized data sources, such as deep property information, lifestyle and behavioral data; and social activity to categorize the people who live around a listing.   The data mix makes all the difference. The process starts by completing a prop...