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Totomic's big data shows how (and who) to target for your next home sale

Software combines a host of non-standard data types to build lifestyle segments best suited to listings in agents' inventory
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  • Big data tools, like bots, are quickly infiltrating the real estate industry. Totomic creates entire brokerage audience profiles by analyzing 18 months of transactions.

To paraphrase a classic line from “Fletch” — “It’s all big data these days.” Totomic consolidates non-commoditized data sources, such as deep property information, lifestyle and behavioral data, and social activity to categorize the people who live around a listing.