Transparency will radically alter the real estate industry’s leadership

For those relying on traditional tactics to stay in power, the outlook is bleak
  • Visibility and data insights are empowering consumers and exposing businesses.
  • Real estate leaders can embrace change within this new, transparent environment or hang onto traditional informational leverage as long as it lasts.

Knowing more than your customer has been the leverage that many traditional companies used to maintain profits in the past. From individual agents to the industry’s largest organizations, proprietary knowledge was power. That advantage is vanishing for many today.