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Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

The only thing that’s certain, they say, is uncertainty. If that’s the case, the only thing you can plan on when planning for the future is the unexpected. But how do you make that into a firm foundation on which to build your business?

If you’re looking at the uncertainty in the market and wondering what it means for your business, you’re not alone. Instead of letting it keep you awake at night, why not let it motivate you to put plans in place to make your business more resilient and more adaptable — no matter what comes next.

Last week, we asked: What are you doing to future-proof your business? Here are some of your answers:

  • I am focused on building synergistic relationships with collaborators, as well as building resources and SaaS tools that I can use in my own business. Essentially, I am making my business indispensable to more people.
  • I am doubling down on generating social media content and doing education-oriented events for consumers about the changing market. I am also focusing on making sure I stay in close touch with my sphere for relationship-based marketing — personally reaching out to have conversations, check-ins, etc. And, of course, following up on all leads that have been further out in the pipeline.
  • We are always in the business of selling our energy, no matter the role, position, or title we have in life. How we succeed is all about the energy we bring to the table, so when the world shifts a bit on its axis, I want to take steps to harness as much personal power as possible so that I can manage the changing climate. Honing in on what my priorities are for me in this current season is crucial. I am taking my self-care to the next level by working out daily, building lean muscle mass, eating really healthy, drinking lots of water, paying attention to how much I sleep, etc. I am a big believer that taking care of ourselves is the most important step and action to weathering, sustaining and future-proofing our businesses.
  • Two things: Focusing on filling up the pipeline inside my CRM and adding very specific and segmented tags and stages to make sure outreach is laser-focused. Next, being very intentional and meaningful with outreach and touches with sphere, existing and past clientele. Now more than ever, is the time to get laser-focused on these practices.
  • Doubling down on SOI relationships and focused on long-term (six to 18 mos) prospect list.
  • The best way to future-proof your business is to get back to basics and learn the scripts and dialogues that deal with how much the market is appreciating, holding steady or depreciating. This impacts not only listing prices, but defending the sales price the buyers paid with appraisers. The other component has been covered in a wide variety of your recent columns and at Connect. Focus on prospecting your past clients and sphere. Eager to see what the 2023 NAR Profile of Home Buyers and Sellers has to say about what percentage of homeowners are only interviewing one agent that they hire.
  • We are future-proofing our business by investing in building new and existing relationships. 2022 has been the year of LinkedIn for us, and a huge in finding new clients. We are strengthening existing relationships by offering our expertise, providing timely news updates and items of value.

What did we miss? Please share your thoughts in the comments section below.

Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method, and regulations may vary from state to state.

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