The siren song every real estate agent hears
A scene in the new 'Odyssey' film carries a warning for anyone building a business
Aug 7
Opinion
Compass’ ‘Zillow Tax’ is another misleading stat
Conflicting numbers mean agents are losing the ability to advise clients with confidence
Aug 5
What 'Ted Lasso' can teach real estate agents about starting over
Here's what TV's favorite coach can teach agents about starting over
Aug 5
The listing revival gameplan: What to try before you cut the price
Price feels like the only lever left? It's not. Here's what smart agents try first
Aug 5
Your personality type is the key to determining your real estate niche
Align your niche with your natural strengths to unlock greater success, fulfillment and flow
Aug 3
Why every listing deserves a neighbors-only open house first
How to form relationships with potential sellers for years to come
Jul 31
8 ways to revive a stalled listing
Here's how to jump-start a listing, starting with pricing that matches search patterns
Jul 27
Opinion
The 21st Century Road to Housing Act is not exciting, but it's a start
This bill is a slow build, not a switch that just got flipped
Jul 22
The prospecting method that beats cold calling every time
Ringless voicemail can make your outreach more impactful
Jul 10
How to price for the search range, not seller preference
The real estate portal is your listing's virtual front door
Jul 9
The 1-hour habit every real estate agent should adopt
Protect 1 hour a day for prospecting, and you will always have a real estate pipeline
Jul 8
How to handle the ‘why shouldn’t I hire the top producer?’ objection
Meet the top-producer question head-on, and you turn hesitation into the reason for choosing you
Jul 7
Stay in your lane: The comparison trap that's costing you business
Keep your eye on your own performance instead of constantly comparing yourself to others
Jul 2
The biggest mistake new agents make (and how to avoid it)
Stop confusing busyness with business, and spend more time on the things that matter
Jun 30
The 2-track conversation every real estate agent needs to nail now 
Here's what to say when a potential buyer asks about dual agency
Jun 29
Opinion
HUD's retreat on transgender housing protections puts added responsibility on agents
Your reputation is not built on the policy of the moment from DC
Jun 25
The 3-letter mailing system any agent can set up this month
A single just-listed postcard after a sale is a coin toss, not a marketing campaign
Jun 25
Throw out the script, and build a custom metaphor with FORM
A real estate script is off-the-rack, but a custom metaphor is tailored to the individual
Jun 23
Now business or future business? Run both, starting this week
Manage near-term transactions and long-term lead generation
Jun 22
The Knicks just won a title on a night they couldn't shoot. Here's the lesson for agents
The Knicks ended a 53-year title drought by refusing to quit
Jun 19