What the top brokerages' color choices say about them (and how to choose your personal branding)
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
by Christy Murdock Mar 10
Douglas Elliman earnings fall short to close out 2022
The company logged revenue of $207.3M in Q4 of 2022 compared to $334.2M a year earlier, according to an earnings call Friday. The firm has implemented cost-cutting measures
by Ben Verde Mar 10
How to craft a personal brand that sticks (even if you switch)
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
Instagram and ChatGPT: The dynamic duo of content creation
Watch the new Inman Access class featuring Michelle Berman, CEO of Berman Media PD, as she shares best practices and pitfalls to avoid when using ChatGPT to generate social media content
by Claire Buzzanca Mar 9
Appraiser ordered to watch exposé on Black homeowners she lowballed
Paul Austin and wife Tenisha Tate-Austin sued appraiser Janette Miller in 2021 after a lowball quote prompted the couple to pose a white friend as the homeowner for a second appraisal
by Ben Verde Mar 9
This 22-year-old agent did $16M in Year 1. Here's how he did it
Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year
by Jimmy Burgess Mar 9
Instagram and ChatGPT, hiring mistakes and market entry
Watch this week's Inman Access classes to hear experts discuss the compatibility of AI and social media, costly hiring mistakes to avoid and how agents can nurture and utilize their databases
by Claire Buzzanca Mar 9
NAR appoints top-producing agent Jennifer Wauhob to leadership team
Wauhob, who leads a 7-agent team for Better Homes and Gardens Real Estate Gary Greene in Houston, will take up the role of VP of association affairs following the death of Margo Wheeler
How to maintain a boutique feel as your brokerage expands
Growth is great, but a business is only as strong as its foundation. As you scale up, continue to prioritize the things that matter most — your clients, your team and your brand
AI will upend content marketing. 4 ways to stay ahead of the curve
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
by Chris Pollinger Mar 9
Gary keller, keller williams
In this shifting market, you'll have to do more to achieve the same results you were getting before. Here's what Keller Williams CEO Gary Keller says is the formula for doing more
Florida top producers Adam Levy and John D'Amico join Compass
Agents join Compass from Berkshire Hathaway HomeServices in the Miami and 30A markets and boast at least 25 years of experience in the industry, Compass exclusively told Inman
The message is blunt: Real estate leaders anticipate a tough 2023
Inman's first-ever Intel leadership survey revealed that leaders think the market will be worse in 2023 compared to 2022 — but they also expect to thrive regardless of the economic headwinds
by Jim Dalrymple II Mar 8
Here's what you're doing to lock down repeat and referral business
As marketing budgets shrink, we asked how you're maximizing the power of your past clients and sphere of influence
by Inman Mar 8
Inman announces first class of Marketing All-Star award recipients
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community
by Inman Mar 8
I don't dance: 5 TikTok marketing ideas for agents with 2 left feet
If the recent influx of agents dancing for views on their social channels gives you the ick, try these 5 short-form content ideas instead
by Rachael Hite Mar 8