The message is blunt: Real estate leaders anticipate a tough 2023
Inman's first-ever Intel leadership survey revealed that leaders think the market will be worse in 2023 compared to 2022 — but they also expect to thrive regardless of the economic headwinds
by Jim Dalrymple II Mar 8
Inman announces first class of Marketing All-Star award recipients
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community
by Inman Mar 8
7 marketing metrics that matter most (and how to measure them)
Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible
by Laura Viñalet Mar 7
Egypt Sherrod is married to real estate. But that's only half her story
Inman's inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with 4 TV shows, a podcast and a team under her belt, she lives and breathes it in 2023
An economist teaches you how to answer the 'rent vs own' question
Opinion
It's one of the most popular questions you'll hear, especially from first-time homebuyers. Find out how to answer it expertly
by Matthew Gardner Mar 7
SUCCESS Enterprises announces Amy Somerville as new CEO
After a little more than a year with Buffini & Company, veteran professional development executive and strategist Amy Somerville has joined eXp's SUCCESS Enterprises
by Marian McPherson Mar 6
refresh bio and headshot
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
by Christy Murdock Mar 6
Corcoran breaks into Europe with forthcoming Italian affiliate
The firm, previously known as Immobiliare Magri, will officially launch as Corcoran Magri Properties sometime in the next several weeks, the brokerage exclusively told Inman
Family matters: 5 marketing tips based on NAR’s multi-generational data
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
by Christy Murdock Mar 6
Christie's affiliate owners: In a downturn, spend money (prudently)
The Christie's International Real Estate conference in the Cayman Islands drew broker-owners — including Aaron Kirman in his debut at the event — from 4 continents and 2 dozen US states
QUIZ: Have you gotten lazy with your marketing?
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
by Laura Viñalet Mar 3
RE/MAX CEO Nick Bailey: Agents who ignore tech will be replaced
On the heels of RE/MAX's 50th anniversary and R4 conference, RE/MAX CEO Nick Bailey shared with Inman a sneak-peek into the franchisor's tech and growth strategy for 2023
by Marian McPherson Mar 3
A gap in a concrete bridge
The National Association of Realtors said increasing the nation's inventory is 1 solution to address homeownership gap. The trade group is eying 3M net new Black homeowners by 2030
Retirement planning for all: A smart strategy for every agent
Opinion
Regardless of what stage you're at in your real estate career, it's never too early or too late to start building a retirement plan
by Jordan Curnutt Mar 3
Real has the moxy to make agents go viral, now it needs adoption: Tech Review
Opinion
While gathering leads is certainly the goal, the best ones will come to those agents who leverage the app’s connectivity to each other, and who remain active in curating relevant market content
by Craig C. Rowe Mar 3
5 big business takeaways from RE/MAX's R4 conference this week
RE/MAX hosted its latest annual R4 conference in Las Vegas this week. Here are the top tips to create an 'unstoppable' business straight from RE/MAX execs, trainers and top producers
by Marian McPherson Mar 2