4 non-salesy excuses to call potential sellers
Most agents won't even bother with circle dialing because they have convinced themselves that it is not worth the effort. Which is exactly why you should jump in on the opportunity. Here are 4 reasons to pick up the phone now
by Tom Toole Dec 7
4 emails every agent should send (and how to do it)
How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you'll become the local expert they look forward to hearing from
by Dale Archdekin Dec 7
Keller Williams names new leaders, leans into 'agent communities'
The appointees will be tasked with supporting segments like KW Commercial and KW Luxury
by Jim Dalrymple II Dec 6
Windermere distances itself from anti-LGBTQ Missoula pastor
Lawyer for Brandon Huber, the agent at the center of the controversy, says ‘Windermere's woke corporate office in Seattle’ unlikely to have an impact on Huber’s status with his local franchise
by Marian McPherson Dec 6
What agents need to know about getting rid of household pests
Agents who are well-versed in the unpleasant — but very necessary — topic of pest and animal control can reassure both buyers and sellers and present them with helpful solutions. Plus, having that knowledge is also a quick way to gain their trust
by Gerard Splendore Dec 6
America's Hottest Neighborhoods: McCormick Ranch in Scottsdale, AZ
McCormick Ranch has always been a desirable neighborhood, but it recently gained even more attention with new businesses popping up and people craving time outdoors post-pandemic
33 milliseconds to form an impression: 7 tips for making it count
It takes as little as 33 milliseconds for someone to form a first impression of you — so what are you doing to make sure you stand out? Here, top professionals from across the country share how they put their best selves forward
by Georg Chmiel Dec 6
Jobs report disappoints, but real estate hiring keeps rolling along
Homebuilders and real estate firms posted strong hiring trends even as a federal jobs report came up far short of expectations for November
by Daniel Houston Dec 3
The Real Word's top 199 moments
Opinion
The Real Word is about to hit its 200th episode (next week!), and Inman has been there for all of it! Here Byron Lazine and Nicole White revisit their fave highlights from 199 episodes full of commentary on real estate's major news — plus all the fun in between
by Byron Lazine Dec 3
@properties debuts new homebuyer task portal
The new portal operates within, and is available to, users of @properties proprietary technology platform, which the company calls pl@tform
by Jim Dalrymple II Dec 3
Zillow close to unloading more than half of its iBuyer homes
Real estate giant also announces $750M stock buyback following the company's stock price tumble after Zillow Offers shutdown
'Online reviews don’t matter': 5 marketing myths debunked
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here's the truth agents need to know
2022 candles
Anthony Hitt, CEO of Engel & Völkers Americas, explains why investing in listings, evoking a culture of leadership and building reserves are crucial when planning for the new year
by Anthony Hitt Dec 2
Do the holidays have to be happy? The short answer: No
Opinion
For the past few years, we've been told to look on the bright side. Especially as real estate agents, positivity often comes with the job. But can too much positivity turn toxic?
by Teresa Boardman Dec 2