To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities
Opinion
This month: After several consecutive years of a strong sellers’ market, an agent must help her clients accept a major market shift. What tools can her broker provide to enlighten these sellers who may have missed the 'peak,' but can still have an incredibly profitable sale?
Opinion
Who do you picture when you’re writing your property descriptions or choosing photographs? Make sure that you’re talking to all types of potential buyers, including those with disabilities
Inventory rose due to a steep drop in homebuyer demand and homes that are spending more time on market while sellers pulled back on listing new properties, according to Realtor.com data
In a shifting market, the right price is everything. Here's how to make sure you're helping your sellers crunch the numbers effectively from the get-go
Opinion
If you haven’t experienced a buyer’s market before, everything you know about selling real estate is about to be turned upside down. Here's how to weather a downturn and keep your business moving forward
Opinion
Find out how to have those important conversations and provide timely information to successfully reset client expectations
Foreign buyers, either noncitizens living in the US or those with permanent homes outside the country, scooped up 98,600 existing homes between April 2021 and March 2022, NAR reports
Opinion
Ensure your property websites are ADA compliant and fully accessible to visually impaired individuals. Demonstrating website accessibility communicates to everyone that they are valued
Opinion
Housing from the 1960s is characterized by innovations that made residential living more convenient than ever before
Opinion
A shifting market differentiates those who've developed professionally and those who are just pretending. Here's the reality check that you need right now
If sellers are getting anxious, here's how to help them feel better about their odds of a timely sale during a market shift
Opinion
As independent contractors, real estate agents are able to make choices about positioning themselves and finding the right market niche
Opinion
For too many agents, a call after the listing is sold is ignored. Instead, make it an opportunity and a springboard for adding value
Opinion
A market shift is a perfect time to revisit your communication and best practices so that you can provide the best possible client service
Opinion
Housing from the 1950s is characterized by homogeneous style and post-World War II sensibilities, affluence and family size
