Opinion
For too many agents, a call after the listing is sold is ignored. Instead, make it an opportunity and a springboard for adding value
by Tom Toole Jul 11
Opinion
Getting your mindset right and getting up to speed on the best lead gen tools are essential for meeting the challenges of today's real estate market
by Bernice Ross Jul 6
Opinion
You have to be committed and consistent for it to work and that means becoming a know-it-all before you even start marketing. Here’s what you should know before choosing a geo farm
by Jimmy Burgess Jun 24
Soft skills can help maintain "good vibes" and stave away dated sales scripts that deter clients. These gentle prospecting tips can help you and your team sell homes with heart over hustle
by Darryl Davis Jun 9
Opinion
In a competitive marketplace, more than ever, buyers turn to experts in the field for creative, confidence-inducing solutions. Find ways to be the broker people think of when looking for answers
by Julie Busby Jun 9
Opinion
Agents must effectively and efficiently communicate the value they bring. The best way to do that is by differentiating yourself from 1.5  million other agents with truly stellar service and communication
by Tom Toole May 26
Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers 'offer-ready'
by Bernice Ross Apr 27
Opinion
Conversion is the name of the game, and it requires rapid engagement with each lead. These hacks will help you speed up your response time so that you can connect with your prospects quickly and win their business
by Tom Toole Mar 23
With priced-out buyers seeking to relocate this spring, real estate agents stressed the importance of referral networks as the latest migration wave comes on the heels of an overheated market
by Taylor Anderson Mar 17
Opinion
Here's how to make sure you respond to inquiries before your competition does
by Carl Medford Mar 9
Opinion
Each individual lead pillar is different and includes its own measurable results. Here's how to create a specific strategy for planning, tracking and accountability
by Tom Toole Mar 8
Opinion
Running a real estate business requires you to excercise many of the same mental muscles that runners do when they train
by Jimmy Burgess Mar 6
Digital sales funnels are powerful tools — when they work. Find out how to optimize your landing page for more conversions
by Sarah Layton Feb 25
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
by Kate Hulbert May 24
This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales
by Craig C. Rowe Apr 26
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
by Craig C. Rowe Jan 26