20 property photo crimes you should never commit
Forget bells and whistles. Get back to basics with one of your listing's most important marketing tools — great photography
by Teresa Boardman Apr 15
3 ways NAR's latest staging data can help sell your listing
Although home staging can be a valuable tool in your marketing arsenal, it can’t do everything. Here’s the latest from NAR’s 2023 staging survey
by Christy Murdock Apr 11
The ultimate listing launch plan
Want to make sure you’ve got your listing ready to go before launch day? Use this handy checklist to ensure nothing falls through the cracks
by Christy Murdock Apr 11
John Steinbeck's former Hamptons retreat sells for $13.5M
The Sag Harbor Partnership has purchased the 'Of Mice and Men' author's part-time abode and will transform it into a space for a writer's residency program led by The University of Texas
Brad Pitt offloads LA estate for $39M in off-market deal
Pitt began shopping for a buyer at a $40M asking price in January, according to reports. The home, which he purchased from actress Cassandra Peterson 'Elvira', was never publicly listed
by Ben Verde Mar 30
Rockefeller descendants offload historic Philly estate for $24M
Dating to the late 1700s, the estate known as Kirkwood Farm features 5 historic farmhouses, 2 barns and a springhouse. This marks the 1st time it has been on the market in over 90 years
by Lillian Dickerson Mar 23
'Do I need to disclose?' Even more queries ChatGPT can't answer
ChatGPT can be a useful tool, but it spits out a lot of bad advice. In Part 2 of the series, find out what seller information the AI gets wrong
by Bernice Ross Mar 15
William Lauder buys Rush Limbaugh's Palm Beach estate
The $155M deal marks a new record price for the market of Palm Beach where the priciest deal previously went to hedge funder Ken Griffin's purchase of 4 parcels for $129.6M in 2013
by Lillian Dickerson Mar 13
Monthly homebuyer payments just hit all-time high as spring arrives
The typical monthly payment rose to $2,563 this week despite home prices that were down 1%, according to data on Friday. That’s the highest monthly payment on record, up 29% from last year
by Taylor Anderson Mar 10
How to shoot your own listing videos and photos on the iPhone
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
by Latham Jenkins Mar 8
Home where JonBenet Ramsey was found dead hits market for $7M
It's the highest price yet for the former Ramsey home, which hasn't sold in nearly 20 years despite several attempts in the $2M range
by Daniel Houston Mar 3
It's a Bel Air mansion with its own $25,000 fragrance. But why?
Designer César Giraldo believes the decision to conjure a custom branded fragrance for a single homeowner at 1859 Bel Air Road will pay off by bridging marketing, design and emotional appeal
Can a mega-mansion in Paradise Valley bring in a record $75M?
The state's priciest deal sold for $28.1M in June 2022, but with the lure of a metaverse room, a spa that generates snow and more, developers think they can get $75M for a home still in progress
by Lillian Dickerson Feb 28
Core's Shaun Osher snatches up landmarked Long Island estate
The real estate brokerage CEO and his wife, Core Chief Operating Officer Brittley Wise, have bought a former working farm that dates back to 1893 for $3.1M, according to reports
by Lillian Dickerson Feb 24
Mark Wahlberg's sweeping Beverly Hills mansion brings in $55M
Wahlberg and his wife, Rhea Durham, initially listed the 30,500-square-foot property for $87.5M in April 2022 but dropped the ask by $8M after it sat on the market for several months
by Lillian Dickerson Feb 21
Circa 2000: What agents need to know about Y2K(itchens) and baths
The ability to discuss style, features and the changing lifestyle of homeowners from one decade to the next will prove to be very helpful in serving an agent's clients
by Gerard Splendore Feb 20