Real Estate Marketing Ideas & Strategies
By determining and dominating a geo-farm, agents can become the go-to resource in that area. Although, yes, it's a method that takes time and commitment, the long-lasting results are worth it. Here are a few factors to think about
Opinion
Co-founded by a former agent and currently available to New York City agents, the web and mobile video listing portal has its sights set on major market expansion, and it might have the chops to pull it off
Here’s how to form an effective communication plan with your sphere of influence and consistently act on it
Developed by a high school dropout and aerial photography pioneer, CRM will focus on agent websites, property marketing and customer relationship management
Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge
Communication starts with your own self-talk and radiates outward from there. Check out this guide to effective communication with everyone you know
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
Opinion
Another option for agents and marketing staff looking to bring their design in-house, this web-based marketing resource provides creative cues, just enough brand control and plenty of value
The popular lead generation and nurturing solution has worked for 9 months with intelligent automation company Structurely to deeply entrench its tech
Moving an entire real estate experience online may not be easy, but in the time of the coronavirus pandemic it's necessary — and very doable
The real estate technology solutions company will release on Friday a new advertising service for agents called Homesnap Pro+ Concierge
Opinion
When a crisis ends, you remember two kinds of people: the ones who stepped up, and the ones who disappeared
Use this time to do the foundational administrative work that agents can never get around to — like implementing a customer relationship management system
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
Opinion
Don’t underestimate how difficult this time can be for your buyer or seller. Know your market, understand its nuances and be able to explain your contracts and addenda in plain English
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed