Fast (and well-timed), video-tour app Replay Listings hits all the marks
Opinion
Co-founded by a former agent and currently available to New York City agents, the web and mobile video listing portal has its sights set on major market expansion, and it might have the chops to pull it off
by Craig C. Rowe Jul 3
Work your sphere! 3 ways to beef up your referral network
Here’s how to form an effective communication plan with your sphere of influence and consistently act on it
by Troy Palmquist Jul 2
Beta tested for 3 years, this CRM is set for early 2021 launch
Developed by a high school dropout and aerial photography pioneer, CRM will focus on agent websites, property marketing and customer relationship management
by Craig C. Rowe Jun 29
Want to generate leads? Focus on ramping up organic traffic
Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge
by Brandon Doyle Jun 29
Get connected: 25 whole-life communication strategies for agents
Communication starts with your own self-talk and radiates outward from there. Check out this guide to effective communication with everyone you know
by Christy Murdock Jun 29
Zip Your Flyer announces eVIDEOS, dynamic content for social media marketing
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
by Craig C. Rowe Jun 26
Bring your design in-house with RelayThat's easy-to-use tools
Opinion
Another option for agents and marketing staff looking to bring their design in-house, this web-based marketing resource provides creative cues, just enough brand control and plenty of value
by Craig C. Rowe Jun 26
CINC and Structurely team up to build a better chatbot
The popular lead generation and nurturing solution has worked for 9 months with intelligent automation company Structurely to deeply entrench its tech
by Craig C. Rowe Jun 25
The Inman Handbook on how to sell a home without setting foot in it
Moving an entire real estate experience online may not be easy, but in the time of the coronavirus pandemic it's necessary — and very doable
by Jim Dalrymple II Jun 15
Homesnap launches new advertising and lead gen service, Concierge
The real estate technology solutions company will release on Friday a new advertising service for agents called Homesnap Pro+ Concierge
by Lillian Dickerson Jun 11
'Team structures are winning' and other pandemic-era observations
Opinion
When a crisis ends, you remember two kinds of people: the ones who stepped up, and the ones who disappeared
by Kris Lindahl Jun 11
How to make your business more efficient with a CRM
Use this time to do the foundational administrative work that agents can never get around to — like implementing a customer relationship management system
by Kathleen Black Jun 11
Dear Marketing Mastermind: Should I talk to my sphere about difficult topics?
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
by Christy Murdock Jun 11
How my agent has been invaluable during this pandemic
Opinion
Don’t underestimate how difficult this time can be for your buyer or seller. Know your market, understand its nuances and be able to explain your contracts and addenda in plain English
by Jay Thompson Jun 10
Email marketer ActivePipe buys content creator HomePrezzo
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed
by Craig C. Rowe Jun 9