50 shades of real estate video marketing
Is this racy video the best way to sell a home?
by Steve Weiss Apr 24
Sylvie Zolezzi on how hyperlocal content results in a thriving social media presence
Decker Bullock Sotheby's agent knows Marin County like the back of her hand
by Inman Apr 24
3-D showcase of the week
Modern luxury carved into oceanside cliffs
by Robert Eisenbach Apr 23
Top 5 calls to action for real estate agents
Boston boutique firm reveals which have had huge success
by Gregory Kiep Apr 23
Slip into buyers' shoes to advertise a home right
Knowing their future needs is more vital than bedroom and bathroom count
by Creed Smith Apr 22
The do's and don'ts of posting content online
Stop making the same old mistakes on your blog and social media
by Wade Vander Molen Apr 22
Century 21 leverages cardboard for latest quirky consumer marketing campaign
Cardboard cutouts stand in for consumers in new videos
by Paul Hagey Apr 21
Predictive analytics breathe new life into direct mail marketing
Whittling down to specific house-hunting clients could keep marketing strategy alive
by Rick Frascona Apr 21
The Ten Commandments of real estate email marketing: Part 1
Smart ways to build effective campaigns
by Kathryn Royster Apr 21
Atlanta loan officer flips switch from refinances to purchases
Listing Booster lead generation system nets her $2 million in loans per month
by Amy Tankersley Apr 20
What works (and what doesn't) with buyer lead-qualifying techniques
Partnering with volunteer organization has heartwarming payoff for real estate brokerage
Halstead Property collected more than 5,000 coats for New York Cares -- and found a referral, too
by Rachael Hite Apr 20
Michael Gibbons: 'Social media is not a thing for me; it’s part of my life'
North Carolina broker-owner talks favorite apps and platforms
by Inman Apr 20
The psychology of pricing a real estate property
Consumers' mindset about price can make or break a sale
by Robert McTague Apr 17
AI-fueled Studeo tells real estate stories: Tech Review Update
With new generative AI automation and layout, graphics and content integrations, Studeo is a true differentiator
by Craig C. Rowe Apr 17
Ryan Serhant: 'Lack of focus and lack of endurance' are biggest barriers to success
Top producer and television star talks about his work and play ethics
by Inman Apr 17