While you're optimizing your online presence, don't stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes
When you know the strengths, weaknesses and gaps in your business, your competition and your market, you don't chase growth — you attract it, broker Amy Stockberger writes
By embracing branding, storytelling, PR and leveraging AI, Angela Yungk writes, agents can establish a competitive edge that extends far beyond transactions
Airbnb challenged the commercial, along with ads that included a ‘desperate’ and ‘confused’ billboard near Airbnb’s headquarters in San Francisco
You don’t need to hustle harder this spring, broker-owner Amy Stockberger writes. You need to systematize smarter to develop repeat and referral clients as the foundation of your business
Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world
One of Arizona's largest brokerages, West USA Realty has committed to following Zillow Group's listing access standard. It's the 3rd to formally back the portal's ban on privately marketed listings
For divorcing couples trying to sell their home, certified Divorce Real Estate Expert Lindsey Harn writes, the right agent can make all the difference between chaos and clarity, conflict and closure
Opinion
The longer real estate professionals let Zillow define the rules, the harder it becomes to take our industry back, coach Darryl Davis writes
Smart home improvements make all the difference between a listing that slowly sells and one that truly stands out in the market, team leader Carl Medford writes
You don’t need to plan every post months in advance, but you need a system that aligns with your goals, reflects your expertise and allows you to show up with clarity, Alyssa Stalker writes
Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days
Infinityy uses existing listing assets to build out graphically enriched and interactive browser-based 'Rooms' for presenting residential, multifamily or commercial properties
Rechat Digital Ads will give users the ability to create and manage sophisticated retargeting campaigns for lead capture, nurture and conversion
Focus on being helpful, real and a little bit creative in your social media content, Kate Hulbert writes, and the engagement (and leads) will follow