The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are 7 timeless, proven strategies that agents are using in today's market to build their own referral networks
Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they're looking for
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
After owning a staging company for 20 years, team leader Carl Medford lists 7 categories of critical questions to ask before selecting a stager for you and your listings
Opinion
The data doesn’t lie: For the vast majority of sellers, the most effective and profitable way to sell a home is to list it publicly on the MLS, Windermere economist Jeff Tucker writes
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes
The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real's Jimmy Burgess writes
Showing up with integrity, clarity and authenticity allows you to build a brand that's in alignment with your own experience, Debra Trappen writes
Opinion
Compliance expert Summer Goralik shares a fictional yearbook of 'Real Estate High,' because sometimes the best way to understand the industry is to take it back to homeroom
A price drop is not your only option when the market's slow or the listing's stale
Agents can help sellers get the most value for their property by presenting a sleek, appealing home that's optimized every single square foot of space, Clever's Luke Babich writes
Want to add instant charm and value to a listing or investment property? Try one (or more) of these smart updates from Jonathan Pressman
Real estate pros can build trust — and a lasting brand — by leading with values, not just visuals
Whether you’re a new agent or a seasoned pro needing to regain momentum, geographic farming isn’t just a marketing tactic — it’s a foundation, Jimmy Burgess writes
Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes