pre-listing prep
Opinion
Pre-listing prep matters more than where the listing goes live
Instead of focusing on where listings appear, focus on the things that matter most to outcomes
by Deb Siefkin Apr 2
There’s a new listings category. I’m calling it the company FSBO
Opinion
There’s a new listings category. I’m calling it the company FSBO
A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool
by Darryl Davis Apr 2
Stop chasing leads! How one agent built a $150M business on YouTube
Stop chasing leads! How one agent built a $150M business on YouTube
Sarah Meslowski focuses on 1 long-form video per week for the past 5 years
by Rick Guerrero Apr 1
Restore the MLS: A return to cooperation, not control
Opinion
Restore the MLS: A return to cooperation, not control
All-or-nothing mandates push the industry away from the MLS. Here’s how MLSs must evolve
by Caitlin McCrory AND Robert Reffkin Apr 1
Where did the demise of the MLS begin? It started with CCP
Opinion
Where did the demise of the MLS begin? It started with CCP
The Clear Cooperation Policy tried to solve a real problem, and it created a larger one
by Darryl Davis Apr 1
Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table
Opinion
Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table
Sellers deserve to see the benefits of pre-marketing AND broad exposure listing strategies
by Darryl Davis Mar 31
A step-by-step guide for using AI to master real estate marketing
A step-by-step guide for using AI to master real estate marketing
Use a specialized AI stack to build authentic, high-converting content in half the time
by Marci James Mar 30
I believe in seller choice. That’s exactly why I’m concerned
Opinion
I believe in seller choice. That’s exactly why I’m concerned
Darryl Davis’ worries start at the kitchen table. Real seller choice begins with real information
by Darryl Davis Mar 30
Why marketing freedom is the fight of our professional lives
Opinion
Why marketing freedom is the fight of our professional lives
Agents are caught between the law and the MLS when they should be trusted as professionals
by Greg Hague Mar 30
How 'coming soons' could lead to DOJ intervention
How 'coming soons' could lead to DOJ intervention
CRMLS’s Art Carter and Ed Zorn unpack the heated ‘coming soon’ debate
by James Dwiggins AND Keith Robinson Mar 30
An image of the author over a neighborhood with social media hearts to represent real estate social media posts.
These real estate social media posts actually generate leads
Stop chasing views! Use these social media ideas to generate more leads — not likes
by Jimmy Burgess Mar 29
Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 
Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 
Legal pressure, AI pullbacks and advertiser retreat expose attention-driven growth tradeoffs
by Jessi Healey Mar 28
HomeServices CEO: Hiding days on market, price history is a disservice to buyers and sellers
Opinion
HomeServices CEO: Hiding days on market, price history is a disservice to buyers and sellers
Chris Kelly on the myth of ‘harmful transparency’ in real estate today
by Chris Kelly Mar 26
selling a house with ChatGPT
That guy who sold his house with ChatGPT should be a warning sign for real estate agents
How to demonstrate that you're still needed in an increasingly AI-driven world
by Derek Carlson Mar 26
real estate brand audit
Is your brand message clear? A 30-minute audit to find out
Use this quick audit to determine whether your messaging is clear, memorable and aligned
by Jennifer McAlpine Mar 25
zillow private listing ban
Zillow adds 24 more brokerages to pre-market listings partnership
The new agreements bring the number of partnering brokerages and franchisors to 29
by Taylor Anderson Mar 25