7 spring pop-bys that'll perk up your client relationships
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts
by Darryl Davis Feb 9
CoStar takes portal war to YouTube, promises new platform
In 3 star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a 'revolutionized' shopping experience ahead of Super Bowl Sunday
by Jim Dalrymple II Feb 6
24 of the best listing lead ideas for 2024
Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes
by Darryl Davis Feb 5
Zillow's Immerse app promises 'jaw dropping' 3D home tours
Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its 'super app'
by Craig C. Rowe Feb 2
These 5 keys can make or break your email delivery
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
by Eric Bramlett Jan 31
How Jeff Lobb navigates a career built on passion, innovation, family
In his latest Snapshot profile, Brandon Doyle offers insight into the SparkTank Media founder's marketing philosophy and personal commitments
by Brandon Doyle Jan 31
Does your 'date-the-rate' advice constitute deceptive advertising?
CEO and new Inman contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water
by Jillayne Schlicke Jan 30
Generation Jones is most likely to downsize next. Are you ready?
Senior clients are looking for the best service possible, writes senior housing expert Rachael Hite. The more personal and authentic you are, the more they will appreciate you
by Rachael Hite Jan 30
10 powerfully effective ChatGPT prompts for 2024
Jimmy Burgess shares 10 specific prompts designed for real estate agents that will help you generate leads, grow your business and serve your clients at the highest level possible
by Jimmy Burgess Jan 28
'It's bulls@#$!' — Glennda Baker on the authenticity of AI
Baker took to the largest of industry stages, Inman Connect New York, to offer a retort to a social media take that her style of video was no longer relevant
by Craig C. Rowe Jan 25
We’re on the cusp of something big: Zillow's Samuelson on AI
Although who's responsible for the absence of a true end-to-end remains up for debate, 4 real estate and proptech executives found common ground on the fact that AI is 'what's next' for the industry
by Craig C. Rowe Jan 25
What to do on social in 2024? Avoid politics at all costs
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
by Lillian Dickerson Jan 24
'If you think it, ink it': The systems top producers need in 2024
Unpack the tools and insights you’ll need for 2024 with Red Apple Coaching and Consulting’s Mary-Anne Gillespie, Compass’ Courtney Smith and Douglas Elliman’s Jacky Teplitzky
by Dani Vanderboegh Jan 24
'Don't ask it for the concept': The limits of AI in real estate marketing
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
by Daniel Houston Jan 23
Molly McKinley is defining the art of real estate marketing
In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision
by Brandon Doyle Jan 22
How I would invest $2,500 in my real estate business in 2024
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns this year
by Jimmy Burgess Jan 21