Real Estate Marketing Ideas & Strategies
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In his annual letter to clients, the luxury broker and star of 'Million Dollar Listing New York' sang the praises of blockchain technology and its expanding impact on the real estate industry
Launched in 2019, Dippidi assists brokerages and agents in creating and running online advertising campaigns, namely on Facebook and Google's PPC platform
The new version of MoxiPromote will include new ways for real estate agents to market to consumers and generate leads
The 30-second advertisement features the Atlanta rapper and former Outkast member accompanying a couple as they explore their first 'Big Boi' home
Real estate requires a ton of writing for marketing, communication and more. Here are some of the main issues you’ll encounter and how to expertly handle them
Agents need to write listing descriptions for an array of marketing outlets these days. Here are a few tips on making property look better to buyers
Implement one or many of these tried-and-true strategies to stay top-of-mind, meet the right people and scoop up more listings
Tired of the same old marketing gimmicks? Here are a few new ways to get your brand out there in 2022, from custom coasters and tennis balls to t-shirts and billboards
In a recent webinar, Charles Curry of Authorify offered tips for agents angling for those enticing but tricky 'for sale by owner' listings
Property managers seeking to gain attention from a wider pool of renters in 2022 have an opportunity to double down on Google Business Profiles, a new study from RentPath shows
The ICNY agenda is packed! Here's glimpse of the insights, tips, tools, and tricks you'll learn at ICNY in January.
Opinion
2022 is the year to build the business of your dreams. Will you just go through the motions this year? Or will you take massive action and create the business you deserve to have? The choice is yours
Liven up a cold-weather showing with our list of wintertime tips
These kind gestures will leave a lasting impression as you celebrate the season and gear up for another successful year
What's critical to buyers and sellers now, and what's changed over the past year? If you're in the throes of strategizing for next year, here are a few key demographics, trends and takeaways — plucked from NAR's 2021 buyer and seller research — broken down for brokers, teams and agents
Coldwell Banker was the most recognizable brand, with 91% of survey respondents correctly identifying the brokerage's logo. But which real estate brands are the least recognizable?
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