The latest views on coming-soon listings, Zillow Preview and shifting stances on pre-MLS visibility
You don't need a new strategy. You need a new perspective
New social, search and streaming features point to a more curated, controlled path to visibility
Put short-form video to work as you market your business and your latest listing
Let AI handle research, listing strategy and content creation
Keller Williams, REMAX, HomeServices of America, United Real Estate and Side are the first to try Zillow Preview
Here are the top-read stories of this year so far — all about marketing
Check out these no-nonsense tips that'll help you and your real estate business stand out online
Build familiarity, and stay top of mind by capturing authentic, everyday moments with clients
Audience behavior suggests many users want more human and offline experiences
Social media expert Katie Lance shares strategies for using Instagram as a strategic tool
Industry veteran Russ Cofano says staged listing strategies reflect growing tensions over listing data, portals and brokerage control
Inman recognizes marketing heads, brand leaders and communications executives
Cut waste and generate more leads to grow your real estate business
Ghosting comes from low-intent leads, awkward first conversations and generic follow-up
How one listing, paired with AI, can solve the what-to-post problem without adding more work