Expert or celebrity? French real estate TV just called our bluff
Netflix's 'The Parisian Agency: Exclusive Properties' depicts architectural and market expertise
by Molly McKinley Apr 20
The perfection trap that’s holding your business back
Transform your storytelling and leverage content marketing to connect with clients
by Jimmy Burgess Apr 19
Century 21 revisits 'The Joy of Home' in new marketing campaign
During its Las Vegas conference, Century 21 debuted 'Color of Happiness'
by Marian McPherson Apr 16
Tech leaders love AI. Everyone else? Not so much
AI boom meets public backlash, Stanford University report finds
by Nick Pipitone Apr 14
Aristotle solved your prospecting problem 2,400 years ago
Why smart agents still avoid the phone, and the system that beats 'knowing what to do'
by Keith Robinson Apr 14
real estate lead magnet
Show competence, build trust, and earn the next step without chasing
by Josh Ries Apr 14
'Carl’s a mess' trend shows how conversation outperforms content
Viral reality TV moment shows that what happens after you post matters more than the post
by Jessi Healey Apr 13
FSBO at an all-time low
Real estate pros aren't just door-openers. They are guides
by Lori Muller Apr 9
Zillow 'knows its role' in the industry: Jun Choo
Zillow Chief Operating Officer Jun Choo talks AI, Zillow Preview and 'transparency'
by Marian McPherson Apr 8
What you should know about Zillow Pro: 'If you're already married, I'm going to stop offering you dates'
Jun Choo unpacks how Zillow Pro could completely change how agents manage relationships
Turn 'How’s the market?' into a lead without being weird
Stop giving lectures, and start positioning yourself as a market expert with this simple strategy
by Josh Ries Apr 7
This AI-powered listing strategy beats April's 'perfect-week' launch
Use AI tools to make your next listing stand out from the competition
by Verl Workman Apr 6
5 years. $50M in sales. Here's the blueprint behind it all
This agent remade his business by leaning in to social media and new niches
by Jimmy Burgess Apr 5
Home search is going AI-first with Realtor.com as attention gets harder to earn
How platforms are adapting to where buyers go first — and what actually stops the scroll
by Jessi Healey Apr 4
Instagram lead gen
Marketing expert Katie Lance shares a simple, time-saving video marketing strategy
by Inman Apr 3
pre-listing prep
Opinion
Instead of focusing on where listings appear, focus on the things that matter most to outcomes
by Deb Siefkin Apr 2