Glennda Baker's recipe to shine on social media with short-form video
Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than 3 years
by Claire Buzzanca Apr 25
39 branding and marketing terms to learn now
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
by Laura Viñalet Apr 25
Do you want an Instagram that is good for right now or forever?
Instead of chasing trends, make Instagram your forever platform by focusing on engagement and genuine connection
The real estate agent’s guide to marketing with Instagram
As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing
by Darryl Davis Apr 24
How do you switch to a new type of Instagram account?
Once you've decided on the type of Instagram account you need, this video will help you make the switch from one to another
by Sue Benson Apr 24
This agent got a job from TikToking. Steal 11 of his social media tips now
Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International's Ultra Luxury division took notice. Now he's sharing his tips to land a promotion with Inman readers
by Lillian Dickerson Apr 21
Need a way to differentiate your service? Design
Whether you have design skills or work with a trusted colleague, decor and renovation services are an exceptionally effective value-added service
by Craig Spano Apr 21
One card isn't enough: Get more leads with this 'just sold' method
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
by Janet Pozos Apr 21
5 AI-driven social media strategies real estate agents are missing
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these
by Jimmy Burgess Apr 21
Real estate innovation: A glimpse into the future of proptech
Tune in to Inman Access and join Dominic Chan as he discusses the future of proptech, along with TikTok mastermind Glennda Baker, as she shares her video marketing success story
by Claire Buzzanca Apr 20
Marketing guru's run for POTUS puts speakers in awkward position
NAR's Lawrence Yun among prominent figures scheduled to speak at virtual event where Momentifi CEO and U.S. presidential candidate Gibran Nicholas will hawk his book
by Matt Carter Apr 17
20 property photo crimes you should never commit
Forget bells and whistles. Get back to basics with one of your listing's most important marketing tools — great photography
by Teresa Boardman Apr 15
Seizing market opportunities: Advice straight from the experts
Watch this week's Inman Access classes as Beau Blankenship and Jimmy Burgess share their sentiments on what is to come this spring, and what that will look like for agents and team leaders
by Claire Buzzanca Apr 13
7 tech tools I regret not using sooner
If you’re serious about growing your business, the tools and technology mentioned here offer a great way to scale faster
by Jimmy Burgess Apr 13
Reel in clients: Catch attention on Instagram with video content
Join Inman Access and watch as social media strategist Katie Lance explains how to freshen up your feed, increase engagement, and reach a wider audience using Instagram's Reels feature
by Claire Buzzanca Apr 11
3 ways NAR's latest staging data can help sell your listing
Although home staging can be a valuable tool in your marketing arsenal, it can’t do everything. Here’s the latest from NAR’s 2023 staging survey
by Christy Murdock Apr 11