12 listing photo crimes agents should never commit
Paying attention to details will create a successful photoshoot, which will hopefully lead buyers to see what they want and make an offer quickly
by Cara Ameer Sep 27
Meet the former Amazon exec tasked with growing Redfin’s reach
Redfin Chief Growth Officer Christian Taubman shares how he balances leading Redfin's product and marketing strategy, and why keeping 'the real world' in mind is key
by Marian McPherson Sep 27
How to get more listings in 2021
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing
by Dani Vanderboegh Sep 24
SparkOffer's open-bid model helps listing agents market homes: Review
Opinion
This platform benefits agents with unique luxury listings, investment properties, land and other real estate that doesn't get a lot of attention on the local MLS
by Craig C. Rowe Sep 24
Inman Top 5: The biggest stories of the week Sept. 18 - 24, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 24
LeadSpark gives you fully serviced Facebook lead campaigns: Tech review
There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
by Craig C. Rowe Sep 23
Strategy and digital business transformation define the new Placester
The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks
by Craig C. Rowe Sep 23
The listing launch formula every agent needs this spring
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
by Jimmy Burgess Sep 23
Get top talent: 8 tips for creating a solid recruiting plan for your team
Bringing in top talent requires team leaders to have a plan in place and implement a multitude of ideas
'It's never enough!' How to talk to your sellers about marketing
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
by Carl Medford Sep 22
How agents can leverage Canva for better marketing campaigns
At Connect Now on Tuesday, Marki Lemons-Ryhal, a renowned real estate educator, broke down how agents can leverage the design website, Canva, for free
by Libertina Brandt Sep 22
9 shortcuts to becoming a neighborhood expert clients want to work with
How does one go about learning their market? Whether you are brand new to the business or have been around since time immemorial, here are a few tips to help you stay ahead of a rapidly changing market — and your clients
by Jay Thompson Sep 21
'Pick one thing': To grow your brand, agents say to take baby steps
Top real-estate agents gave their insight into building a personal brand at a recent Inman Connect Now session
by Daniel Houston Sep 21
4 ingenious ways to take advantage of a market slowdown
Three broker-owners share how real estate agents can make the best of a seasonal slowdown with upgraded marketing, better training and much more
by Marian McPherson Sep 21
Need a break? 3 systems that'll automate your business growth
Focus on doing what you do well, and find people and systems that will support you and augment your skills
by Victoria Kennedy Sep 21
Meet the Opendoor executive shaping the iBuyer narrative
As Opendoor's Chief Customer Officer, Megan Meyer Toolson is putting the company's customer at the forefront of everything and sharing the iBuyer's story with agents and brokers
by Lillian Dickerson Sep 20