Real Estate Marketing Ideas & Strategies
Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape
Paying attention to details will create a successful photoshoot, which will hopefully lead buyers to see what they want and make an offer quickly
Redfin Chief Growth Officer Christian Taubman shares how he balances leading Redfin's product and marketing strategy, and why keeping 'the real world' in mind is key
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing
Opinion
This platform benefits agents with unique luxury listings, investment properties, land and other real estate that doesn't get a lot of attention on the local MLS
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
Bringing in top talent requires team leaders to have a plan in place and implement a multitude of ideas
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
At Connect Now on Tuesday, Marki Lemons-Ryhal, a renowned real estate educator, broke down how agents can leverage the design website, Canva, for free
How does one go about learning their market? Whether you are brand new to the business or have been around since time immemorial, here are a few tips to help you stay ahead of a rapidly changing market — and your clients
Top real-estate agents gave their insight into building a personal brand at a recent Inman Connect Now session
Three broker-owners share how real estate agents can make the best of a seasonal slowdown with upgraded marketing, better training and much more
Focus on doing what you do well, and find people and systems that will support you and augment your skills
As Opendoor's Chief Customer Officer, Megan Meyer Toolson is putting the company's customer at the forefront of everything and sharing the iBuyer's story with agents and brokers