AI-enabled deepfakes will drain your client's bank account
AI-enabled deepfakes present a formidable challenge in combating financial fraud, cybersecurity expert Robert Siciliano writes, providing cybercriminals with unprecedented capabilities
by Robert Siciliano Feb 22
Objection-handling scripts for the buyer representation agreement 
If you're rethinking your buyer consultation and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients
by Carl Medford Feb 21
The hardest lessons you learned as new agents: Pulse
Last week, we asked about the hardest lessons you learned when you started out in real estate. Here's what readers said were their biggest aha moments as newbies
by Inman Feb 21
Here's how to avoid the most-dreaded new agent question
How long have you been an agent? Author and trainer Bernice Ross offers simple strategies to tackle this question and turn seller leads into signed listings
by Bernice Ross Feb 21
This fun Swedish daily ritual builds better businesses
Nikki Beauchamp explores how adopting the Swedish tradition 'fika' on the daily can help nurture relationships and create a company culture agents (and clients) want to be part of
by Nikki Beauchamp Feb 20
Here's what lies ahead for the spring selling market
Trainer and author Bernice Ross talks to market expert Rick Sharga about red flags and opportunities to be found in the upcoming spring real estate market
by Bernice Ross Feb 20
4 common buyer objections and how to resolve them
When buyers express reluctance, they’re not necessarily telling you they don’t want to move forward, Luke Babich writes. Sometimes, they’re asking you to help them move forward
by Luke Babich Feb 19
Watch your back. Don't sleep on these new agent safety hacks
From client screening to cybersecurity and more, it's essential for you to take care of yourself and stay safe in today's world. Security expert Tracey Hawkins offers a range of strategies
by Tracey Hawkins Feb 19
Savvy tax strategies to see you through the 2023 tax season
As you gather 1099s and W2s and reconcile accounts, writes financial planner Jordan Curnutt, don’t sleep on these key tax planning strategies that can truly move the needle this tax season
by Jordan Curnutt Feb 19
6 scripts agents need for a time such as this
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment
by Jimmy Burgess Feb 18
WATCH: Robert Reffkin talks portals, agents, the NYC subway
In a recent appearance at Inman Connect New York, the Compass CEO discussed his company's ongoing industry dominance and came out in favor of Homes.com in the portal wars
by Christy Murdock Feb 17
New agent survival guide: Here are 6 mistakes and how to avoid them
Now Streaming! Gain expert advice from industry leaders on navigating common pitfalls faced by new agents, and learn best practices to ensure success in 2024
by Claire Buzzanca Feb 16
WATCH: Ryan Serhant on real estate's innovation problem
At Inman Connect New York, the SERHANT. founder and CEO issued a challenge to the real estate industry to innovate rather than react
by Christy Murdock Feb 16
How to play matchmaker with buyers and architectural styles
It's essential to understand a client's tastes, historical context and regional influences, writes broker Michelle Coffing, to match them with the right home in a style that suits them
by Michelle Coffing Feb 16
WATCH: Anywhere's sitting pretty after Sitzer | Burnett settlement
Find out why CEO Ryan Schneider sees the decision to settle as offering a 'competitive advantage' for his company's agents and brokers
by Christy Murdock Feb 16
As groups fight DEI, multicultural trade organizations hold the line
Julia Lashay Israel writes that multicultural trade organizations are stepping in to promote professional development and homeownership for marginalized groups