Need a way to differentiate your service? Design
Whether you have design skills or work with a trusted colleague, decor and renovation services are an exceptionally effective value-added service
by Craig Spano Apr 21
One card isn't enough: Get more leads with this 'just sold' method
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
by Janet Pozos Apr 21
5 AI-driven social media strategies real estate agents are missing
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these
by Jimmy Burgess Apr 21
Condos are complicated. This column should clear things up
What you don't know can hurt you and your clients. Find out everything you need to learn about detached or site condos
by Bernice Ross Apr 19
Commission compression depression? 4 steps to ease pain
Do your clients focus on price or potential? Whether it's your commission or their home price, their attitude will make all the difference
by Carl Medford Apr 19
Trust is the magic ingredient. Here's how to build it
People do business with people they know, like and trust. Be that person, and you’ll watch your business soar
by Amie Quirarte Apr 18
Rev up your business: Follow Katie Clancy's business plan blueprint
Top agent and producer Katie Clancy shares advice on creating the perfect business plan that will help real estate professionals stay on track, motivated and on the path to achieve their goals
by Claire Buzzanca Apr 17
It's everyone's job to fight bias in real estate
As real estate professionals, we have the power to put homeownership within reach for more people and create a ripple effect for generations to come
by Anthony Marguleas Apr 17
7 hot, hidden real estate trends savvy agents need to know
New Western’s recent survey of their users uncovered 7 hidden trends that virtually no one is discussing. Capitalizing on these trends can give you a huge competitive edge in your market
by Bernice Ross Apr 17
20 property photo crimes you should never commit
Forget bells and whistles. Get back to basics with one of your listing's most important marketing tools — great photography
by Teresa Boardman Apr 15
Modwell's tech is ready for what's next: Tech Review Update
Opinion
Modwell turns spatial data into property visuals that span digital urban aerials to immersive VR interior home tours
by Craig C. Rowe Apr 14
Mojo, revolutions, AI headshots: Catch up on Inman's Top 5
Wondering what you missed? Find out with Inman's Top 5 most-read stories of the week
by Dani Vanderboegh Apr 14
Welcome to The Download, your Friday roundup
The Download is a weekly review of one essential story from the week's Top 5, along with articles designed to provide the perspective and context you need
by Christy Murdock Apr 14
7 tech tools I regret not using sooner
If you’re serious about growing your business, the tools and technology mentioned here offer a great way to scale faster
by Jimmy Burgess Apr 13
The ultimate listing launch plan
Want to make sure you’ve got your listing ready to go before launch day? Use this handy checklist to ensure nothing falls through the cracks
by Christy Murdock Apr 11
The problem with appraisals (and what we can do about it)
It is no secret that appraisals can make or break deals in the real estate industry. That's why their accuracy matters so much
by Lee Davenport Apr 11