Opinion
They say if you love what you do, you'll never work a day in your life. Well, real estate is certainly work, but there is a way to make sure you're successful and happy
Opinion
Many have pointed to the failure of Zillow Offers as proof that the Zestimate is inaccurate, but the company’s struggles actually reinforce the critical role that quality automated valuation technology plays in the iBuying process
Opinion
Despite Zillow's misstep, iBuyers offer the convenience and speed your clients are looking for. Find out you can make your mark and compete for a share of the action
Opinion
This week, Bryon Lazine and Nicole White discuss a lawsuit that's fighting Oregon's ban on love letters, top changes from the NAR annual conference and Real Estate Creative's social media content
Opinion
While it may be tempting to throw money at everything, as a new agent you need to keep your eye on the bottom line. Here are some wasteful habits to avoid
Opinion
Mega-team leader Carl Medford illuminates the top 11 issues that he believes will be affecting real estate in the future
Opinion
The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, agents need to adapt and add value to stay ahead of the competition
Opinion
Appraisal Institute's president Rodman Schley is addressing unconscious bias, amping up diverse recruiting and partnering with others who are also working to do what is right
Opinion
Whether its for agents or consumers (agents often are the customers), major real estate players are finding ways to reduce industry fragmentation by becoming the entire source of the transaction. Baird & Warner is simply applying the model to its agents as customers
Opinion
The best thing you can do is believe in your strengths as an indie broker and get rid of the perception that you cannot compete with franchise brokers
Opinion
In today's increasingly online world, how do you capture your audience's attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here's what you need to know going into 2022
Opinion
There's a free version of REVideos, which should offer most users plenty of what they need. Or you can make in-app purchases per video to have your images automatically edited, to add more calls to action and a follow-up form
Opinion
People crave connection, and they want to know you care. Put your arms around your 250 closest contacts, and make meaningful connections with people who genuinely want to recommend you
Opinion
Courted offers in-depth market research functionality, along with increased agent and office management capabilities
Opinion
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
Opinion
What President Biden’s infrastructure bill didn't address is affordable housing. 'Housing is a necessity,' says broker-owner Teresa Boardman. Here's why she says we all need to start treating it accordingly
