Properly set expectations, and keep deals moving forward smoothly
Years of curated posting have fundamentally changed what users expect from social platforms
The year is just getting started, and there's plenty of time to build your real estate business
It's not enough to simply use artificial intelligence tools. You need to use them with intention
Opinion
CIH's Greg Hague looks at what the latest legal wrangle means for marketing
Here are the most essential stories of the week, according to Inman readers
The next generation of luxury marketing will feel more immersive than transactional
Update and upgrade your own branding elements
Opinion
Ownli is taking on the aspects of agent work that should have been automated a decade ago
Opinion
Taking care of clients and prioritizing excellence is the path forward
Lead with consistency and authenticity to make your follow-up more effective
The brokerage model isn’t broken, but it is being tested
Affordability won't get a foot in the door with the proposed pied-à-terre plan
Opinion
The increasing prevalence of off-market listings has buyers feeling like they're missing out
Opinion
Pair the status with clear rules, disciplined execution and a focus on buyers