Are you missing a quarter of potential clients when marketing?
Opinion
Who do you picture when you’re writing your property descriptions or choosing photographs? Make sure that you’re talking to all types of potential buyers, including those with disabilities
by Christy Murdock Oct 29
More than half of buyers would purchase a haunted home in a competitive market
From things that go bump in the night to ghosts and ghouls of all descriptions, here's a breakdown of U.S. attitudes towards haunted homes
101 horror movies with one thing in common — real estate
Between horrors that happen in homes, those cabin-in-the-woods situations and agents who are killing it, there’s no lack of scary movies with real estate ties. Here are our top picks
Headwinds have you considering big changes? Don't — make these 3 smart moves instead
Opinion
Instead of making significant changes in your real estate business, make these smaller tweaks to navigate a shifting market smartly
by Gavin Payne Oct 28
Scary but true real estate facts: WATCH if you dare!
That bump in the basement might not just be the wind. Watch this spooky short created by Sue 'Pinky' Benson to learn more about the scary side of real estate
by Sue Benson Oct 28
Look professionally flawless with these 7 overlooked tech tools
Opinion
These underrated apps and tools can help you juggle the many aspects of your business with ease
by Jimmy Burgess Oct 28
Airbnbust, Compass REtreat, Zillow layoffs: Inman's Top 5 stories of the week, Oct. 21-27, 2022
Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for Oct. 21-27, 2022
by Dani Vanderboegh Oct 28
Going back to basics? Here's what top agents are doing to finish the year strong
Stop listening to the noise right now. Be aware of the market do not let it steal your focus, and get ready to rally your team by getting back to basics
by Adam Hergenrother Oct 27
Gary Keller's best advice for a downturn: The Real Word
Opinion
This week: Expect more mergers and acquisitions, Gary Keller's advice for the current market and Left, Middle, Right
by Byron Lazine Oct 27
If you've got it, haunt it. 11 fangtastic Halloween costume ideas for real estate agents
Here are a few eerie-sistable real estate-related Halloween costume ideas that'll have you looking gourd-geous
by Christy Murdock Oct 27
An image of a ghost in front of a house to signify real estate agents getting ghosted.
When your clients ghost you it can sting, but it doesn't have to be the end of the relationship. Get to the bottom of the situation with these professional prospecting tips
by Leslie Guiley Oct 27
Broker Spotlight: Robert Dankner, Prime Manhattan Residential  
This week, the spotlight shines on Manhattan and Hamptons broker Robert Dankner of Prime Manhattan Residential
by Christy Murdock Oct 27
15 creepy crawly real estate stories that will make you squirm
Are you ready for some creepy, crawly real estate stories for Halloween? Bernice Ross brings you these true-life experiences from Realtors and the listing photographers at HomeJab
by Bernice Ross Oct 27
Real (Estate) Talk: What to do if your real estate team is spooked by something other than Halloween
Opinion
How do you advocate for fair housing without alienating others in the business? Lee Davenport shares the paradigm shift that has informed her training
by Lee Davenport Oct 27
Is now the time to buy a storm-damaged, post-hurricane home?
Opinion
In the aftermath of a natural disaster, investors and bargain-hunters may be shopping for a deal. Here's what to watch out for
by Sue Benson Oct 27
What 'The Watcher' teaches us about the dark side of real estate
Opinion
This slow-build, creepy drama, loosely based on a true story about a historic mansion in New Jersey, can teach agents a thing or two about ethics and the consumer
by Rachael Hite Oct 27