The Real Word: Why Evergrande's $300B debt matters
Opinion
This week, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who's being sued in $4.8M transaction, and the paint color that can cool a home better than air-conditioning
by Byron Lazine Sep 24
How this real estate podcast got 10K Facebook views in 30 days
A podcast does more than just entertain. When done right, it can communicate real value to your listeners and eventually, turn them into clients and referrals. So, if you want to get in the game of creating a podcast, here are some tips to get you started
by Maria Quattrone Sep 23
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23
The listing launch formula every agent needs this spring
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
by Jimmy Burgess Sep 23
A competitor is recruiting me: Should I jump ship to another brokerage?
Opinion
Brokers have 2 solid options to consider when agents give notice of their intention to leave
by Anthony Askowitz Sep 22
Get top talent: 8 tips for creating a solid recruiting plan for your team
Bringing in top talent requires team leaders to have a plan in place and implement a multitude of ideas
'It's never enough!' How to talk to your sellers about marketing
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
by Carl Medford Sep 22
5 ways agents can help financially challenged homeowners
High costs, high taxes and high inflation hit homeowners in all price ranges. Here are a few ways you can help distressed homeowners stay in their homes
by Bernice Ross Sep 22
conflict, fight, argue
There is no need to avoid conflict when you have confidence, communication skills and the right mindset to handle any conversation that comes your way
by Adam Hergenrother Sep 22
9 shortcuts to becoming a neighborhood expert clients want to work with
How does one go about learning their market? Whether you are brand new to the business or have been around since time immemorial, here are a few tips to help you stay ahead of a rapidly changing market — and your clients
by Jay Thompson Sep 21
Pulse: What new marketing strategy are you trying in 2022?
Making changes and fine-tuning your marketing plan for next year? Tell us what you're introducing to your repertoire and how those strategies will help you stand out in 2022
by Inman Sep 21
Is this the one? 4 factors to consider when buying an investment property
No two investment properties are the same. The history of repairs, market conditions and the long-term growth potential of the area — as well as your own risk preferences — all factor into whether a property is the right fit for your portfolio
by Michael Hills Sep 21
How this new agent sold her first $15.5M home at the height of COVID
It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here's how Siena Dorsey of The Agency did it
by Siena Dorsey Sep 21
Got your first celebrity client? 6 tips for making an impression
Helping celebrity clients find their dream homes can be tricky. What's the right approach? How can you impress? Who's the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business
by Jason D. Greene Sep 21
Pulse: Readers share the worst marketing advice they've ever received
Offer steak knives to entice buyers, don't door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they've ever received throughout their careers
by Inman Sep 21
3 assets high-net-worth buyers are looking for in (all) their properties
Opinion
Having space and wellness areas, home entertainment capabilities and interconnectivity are the most fashionable luxuries
by Mauricio Umansky Sep 21