For a lot of brokerages, marketing is inextricably linked to overall performance. Here's how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention
Opinion
The best thing we can do for our businesses is be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompetent or unethical
Unfortunately, not every seller works with an agent who is committed to fair housing beyond the logo on flyers. To that point, Oregon has been a trailblazer in banning love letters. Should other states follow? Closing attorney Mehrnush Saadat shares her thoughts
How do you translate your team's vision and mission statement into practice? Here are the steps to get you there
Opinion
By creating a culture of freedom and discipline, you will have a much higher long-term retention rate. Here are some common agent retention issues and how to fix them
With high prices come high expectations, so as a luxury real estate agent, you have to always bring your A-game and provide the highest level of service to your clients
Even if you aren’t planning on changing companies today, it’s important to evaluate your current brokerage and what it offers, and determine how well that lines up with your own goals. Here's what to look for
Spiraling home values, soaring inflation and increased interest rates mean less buying power for all consumers. In other words, the house they can afford today may be out of reach tomorrow. Here’s what your clients need to know
In luxury, going that extra mile matters. So, how are you nurturing your relationships and expressing gratitude to your past and existing clients? Here's what readers had to say
Like with everything in life, the more you put into an open house, the more you get out of it. If you're not putting in time and energy into properly preparing for your open house, you're missing out on an enormous opportunity. Here's what you need to consider
Opinion
This week, Bryon Lazine and Nicole White discuss key takeaways from the 2021 Tom Ferry Success Summit, Opendoor's $9 billion debt war chest and the perks of being a one-stop shop brokerage
Should veteran agents be tasked with showing newbies 'the ropes' of the job? Or should brokerages provide more intensive training?
Seasoned conference-goer and Homeward Partner Lead Julie Youngblood offers advice for maximizing your Inman Connect Las Vegas experience
Fireplaces are a highly sought-after feature — one that can really boost the value of a home. So, as an agent, being well-versed on their function today as well as installation details will make you look confident to your clients
Whether you're just dipping your toes in the luxury real estate waters or have been in the industry for years, this quiz will put your marketing knowledge to the test
In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to take stock of your existing relationships and identify potential referral sources