Huddle Up: Building a real estate team with purpose
Coach Melanie Klein profiles Michala Costello and the Curated Living Team to find out how they stay connected and consistent
by Melanie Klein Jul 31
Summer prospecting playbook: 3 ways to build momentum while everyone else hits pause
While colleagues are taking vacations, Amy Corr writes, you have the opportunity to lean in on lead generation and personal connections that pay dividends for years to come
by Amy Corr Jul 31
Warm lead? Here's how to change up your listing consultation
When someone already knows, likes and trusts you, your listing appointment is different from what you'd do with a cold lead. Team leader Carl Medford shares strategies for closing the deal
by Carl Medford Jul 31
Lesson Learned: Experience over time creates trust
Strategic, experienced and caring, find out what Susan Katz has learned during her 30-plus years in the real estate business and how she puts it to work for her clients
by Christy Murdock Jul 30
Why most real estate blogs fail (and how to drive traffic with yours)
Marketing expert Jon Krabbe deconstructs the common mistakes you might be making and offers a smarter content plan for your blog
by Jon Krabbe Jul 30
10 signs you're working across the table from an inexperienced agent
Annette DeCicco shares ways to spot an inexperienced agent if you're the more seasoned pro in a transaction, and mistakes to avoid if you're a newbie
by Annette DeCicco Jul 30
'International buyers aren't pulling back' amid global uncertainty
Despite uncertainty, the belief in U.S. real estate hasn't changed, luxury broker Peggy Olin writes. International clients still want to be here
by Peggy Olin Jul 29
4 barriers to communication that cause your audience to tune out
We're all fighting to get our brand voices heard in today's crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication
by Kyle Basila Jul 29
Tool Kit: How to tame AI before it eats your business
Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind
by Rachael Hite Jul 29
Investors seeing a 'generational opportunity' in multifamily
The price reset in multifamily assets has created an environment where acquisition economics align more attractively than they have in over a decade, Michael Zaransky writes
by Michael Zaransky Jul 29
You’re leaving money on the table when you don’t know your numbers
Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses
by Troy Palmquist Jul 28
AI, AI, AI: Ads, oversight and the age of the algorithm
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
by Jessi Healey Jul 28
5-second rule: What a homepage needs to make visitors stay
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture
by Jon Krabbe Jul 28
A picture of a woman holding a box in a beautifully staged home to represent a personal branding toolkit.
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
by Stacey Ross Cohen Jul 28
Can a $1 price tag get your lagging listing off the books? The Download
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers
by Christy Murdock Jul 28
7 outdated real estate practices agents should stop in 2025
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now
by Jimmy Burgess Jul 27