A week of whiplash on social proves that timing, tone and flexibility aren’t optional — they’re the difference between trust and a crisis
Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson's 8-step buyer plan
Justin Havre's average ranking for over 3K keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning 2 local portals. Listen to his story
From cybersecurity attacks to face-to-face threats, here's a roundup of recent stories on agent and brokerage safety and security
Optimize your online footprint for how AI recognizes and recommends professionals
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO
Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end
Navigating life transitions and investing for long-term wealth, single women are taking the lead in many markets, luxury agent Lauren Endsley writes. Here's how to serve them more effectively
Find out how Kerri Fowler and her team are continuing her great-grandfather's legacy by leaning into a culture that treats everyone like family
In the 1st step of her 8-step system, Cassie Walker Johnson shares strategies for asking better questions and getting better results
It's not enough to continually bring in new leads if you don't know how to close the ones you've got. Trainer Rachael Hite helps you practice and refine this critical skill
The rental housing industry stands at a turning point, CEO Tony Julianelle writes, and Gen Z renters can show it the way to build what's next
Amy Stockberger shares how the No. 1 team in South Dakota cut its $30K billboard spend to a 1-time outlay of $4K using this powerful and replicable system for creating lifetime loyalty
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes
In celebration of Back to Basics Month, and to arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind