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Learn how to capture your audience’s attention
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Shiny new tools appeal, but they have hidden costs
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Run smart ad campaigns to local consumers
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Prepare, build rapport and careful pricing = success
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5 things every agent needs from a CRM
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Improving retention is easier than you think
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Actionize big data with predictive analytics to win listings
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As we all know, the real estate industry is hyper-competitive. And because there are few better catalysts for innovation than competition, real estate is constantly blazing new ground. Real estate expansion teams -- teams that do business in multiple markets -- are one of the industry’s latest, and hottest, innovations.
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Agents can do more business with millennials by understanding their preferences and behaviors
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How your brokerage’s buyer data can boost your business
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Look to software to complement your business plan, not define it
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Agents prep for survival using content, tech, farming and brains
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Agents can boost their social media, email and direct mail marketing campaigns with big data
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Brokerages must take control of their data to grow their business
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More verified home information before a sale eases buyers’ minds and supports higher listing prices
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It’s easy for real estate agents to develop a love-hate relationship with online buyer leads. On the one hand, they can be a quick way to jump-start a business or enter a new market. On the other hand, they’re expensive and require thorough, consistent work to get results.