Now, more than ever, it's time to tighten your belt: 6 cost-cutting tips
If you're looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending
by Darryl Davis Mar 22
Here's how to brainstorm new marketing ideas: Pulse
Find out how agents and leaders nail a marketing plan when it's time to rethink everything
by Inman Mar 22
This TikTok feature will help you reach even more potential clients
Rewarding quality content is always the aim of TikTok's algorithm. Now with a new feature in place to help users have more control over what they see, getting your quality content in front of your audience should be even easier
by Katie Lance Mar 22
5 time-saving social media tools real estate agents need in 2023
If you're ready to improve your social media results and save time while doing it, check out these handy tools
by Laura Viñalet Mar 22
How to build an ever-evolving blog — and become the local expert
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
by Christy Murdock Mar 22
E&V CRM launch empowers Engel & Völkers Americas
Powered by Chime Enterprise Platform, the mobile-forward CRM solution offers agents a number of sophisticated, integrated marketing tactics, Engel & Völkers exclusively told Inman
by Craig C. Rowe Mar 21
How do you write a killer real estate bio? Start here
Marketing yourself and your business starts with your bio. Part 2 of this 5-part series shares what to write and how to ensure you look your best
by Christy Murdock Mar 21
How to overcome your emotional insecurity about Instagram
Find out how to get over your fears and show up as your authentic self on social media so that you can make more connections
Collabra launches 'Credit Karma for real estate' social media tool
'SphereBuilder' is designed to help real estate professionals figure out if their social media marketing is effective. The 1st tool will roll out in Denver, Colorado, and Huntsville, Alabama
by Jim Dalrymple II Mar 20
Adfenix rebrands as Realforce to meet agent marketing needs
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
by Craig C. Rowe Mar 20
QUIZ: Who’s your perfect client?
Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected
by Christy Murdock Mar 20
Generate leads 24/7: How to build your website with your expertise
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
by Christy Murdock Mar 20
CHALLENGE: Make your social media look flawless in 7 days
Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Then share your progress
by Christy Murdock Mar 20
How that 'Distracted Boyfriend' meme could end up costing you
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
by Christy Murdock Mar 17
That's such a turnoff! 7 major marketing mistakes agents make
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
by Laura Viñalet Mar 17
QUIZ: Test your real estate marketing IQ
Test your real estate marketing knowledge and see if you're an expert or still a newbie
by Jessi Healey Mar 17