Opinion
Changing how strategy is set, agents are supported and culture grows
Family brokerage Legacy Real Estate & Associates has joined Real Estate Experts ERA Powered
Stop worrying about the way you feel, and start looking at the ways you've proven your expertise
Real estate agent retention isn’t about locking people in, coach Verl Workman writes. It’s about building something they don’t want to leave
Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his 3 lead pillar system, how he increased sphere deals by 42% in one year and the tech stack running it all
Your brokerage sets the tone for your business, Jessica Souza writes. Here’s how to find the one that aligns with your goals, your culture and your long-term vision
Forget what's in it for you, Joseph Santini writes. Answer these 3 recruitment questions for your new agents, and communicate your culture and values
Find out more about broker-owner Courtney Poulos' journey and what she thinks new agents need most from the industry
Loving real estate doesn’t mean giving it everything, Martha Melendez writes. Flexibility is only freedom if you protect your own boundaries
Find out how Kerri Fowler and her team are continuing her great-grandfather's legacy by leaning into a culture that treats everyone like family
The market has shifted. If you’re working the same way you did a year ago, you’re likely getting half the results, coach Verl Workman writes. Talent is rewarded over timing
Better Homes and Gardens Real Estate President Ginger Wilcox shares a call to bring care, knowledge and professionalism back to the center of the industry
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now
As a broker, Thomas Mallette writes, it's up to you to walk the walk with your agents, providing the mentorship and guidance they need to succeed
Dezireh Eyn, CEO of Platinum Properties in New York City, writes that independent brokerages understand their people, their markets and the relationships that make real estate run