By using master, meta- and mega-prompts, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother
Wreno offers a widely searchable storefront experience for real estate professionals to find and hire professionals, as well as manage projects with budgets, timelines and per property address
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic
Technology doesn't take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today's market
Just starting out on a real estate team as a buyer's agent? Coach Verl Workman shares what you should know to hit the ground running and help your clients
Meta’s mass group bans are the latest sign that automated moderation is breaking the platforms we rely on
While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
HomeLister, a web-based home sale solution, joins Houwzer, Trelora and HomeRise under the Newfound umbrella of tech-forward brokerage services
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
Customers of both Lone Wolf and Follow Up Boss no longer have to worry about separate logins or jumping between applications thanks to a new partnership between the popular software brands
With revenue rising 100% since 2024, Rechat is launching a tool that enables teammates to act on behalf of agents, allowing them to create flyers, schedule open houses and social media and more
Shilo makes a virtual assistant meant to boost real estate agents' productivity. The cash infusion comes as interest in artificial intelligence soars
Opinion
Compliance expert Summer Goralik shares a fictional yearbook of 'Real Estate High,' because sometimes the best way to understand the industry is to take it back to homeroom
Real estate companies are rolling out AI assistants with human names and attributes. The tools are increasingly blurring the lines between what tech can do — and what it is