While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
HomeLister, a web-based home sale solution, joins Houwzer, Trelora and HomeRise under the Newfound umbrella of tech-forward brokerage services
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
Customers of both Lone Wolf and Follow Up Boss no longer have to worry about separate logins or jumping between applications thanks to a new partnership between the popular software brands
With revenue rising 100% since 2024, Rechat is launching a tool that enables teammates to act on behalf of agents, allowing them to create flyers, schedule open houses and social media and more
Shilo makes a virtual assistant meant to boost real estate agents' productivity. The cash infusion comes as interest in artificial intelligence soars
Opinion
Compliance expert Summer Goralik shares a fictional yearbook of 'Real Estate High,' because sometimes the best way to understand the industry is to take it back to homeroom
Real estate companies are rolling out AI assistants with human names and attributes. The tools are increasingly blurring the lines between what tech can do — and what it is
From odd punctuation to generic phrasing, Alyssa Stalker shows you how to spot AI’s fingerprints and keep your real voice front and center
Head of mortgage giants' federal regulator, Bill Pulte, has made fraud an issue after leveling accusations against Trump opponent, New York Attorney General Letitia James
Starting today, trainer Bernice Ross writes, you can train your artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business
From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down
Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artificial intelligence tools and their place in the modern agent's toolbox
Who better to help you avoid AI mistakes than AI? Bernice Ross talks with ChatGPT to find out how to avoid the biggest blunders