Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired
Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes
Don't be a secret agent in your market. Coach Darryl Davis shares why being visible can be fun, fulfilling and vital to the growth of your real estate business
What you say about your brand doesn’t matter, The Agency's Rainy Hake Austin writes. It lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders
Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
Develop know, like and trust recognition with a headshot that grabs attention for all the right reasons. Author Stacey Soleil shows you how
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets
Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand
Whether you're struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency's Mauricio Umansky offers insights from his own brand-building experience
Refresh and rejuvenate your real estate brand just in time for spring with a branding health check-up from coach Darryl Davis
While a systems reset might seem like a big undertaking, coach Darryl Davis writes, it’s also one of the most empowering moves you can make