Opinion
If the 80-20 principle is correct, it’s critical to make sure that you’re focused on what matters and delegate the rest. But agents have taken this too far, writes broker Nick Schlekeway
Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients, writes The Agency's President Rainy Hake Austin
Opinion
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event
Have you gotten an email from a recruiter yet? If not, you likely will. How do you decide if it's the right time to make a move?
Win big and put Barbie's marketing magic to work for your business
Brokerages need agents and their personal brands more than agents need the backing of brokerage brands, Baker argued at Inman Connect. 'My name is Glennda Baker, and I am a brand'
Marketing dynamos from Anywhere, The Agency and Collabra Technology shared how companies can wield artificial intelligence and market data to help agents stand out in a competitive market
Your personal brand is the foundation of your business. Here's how to bring clarity and consistency to the message it conveys
Merch isn’t just for rock bands and YouTubers. Here’s how to create an on-demand product line to promote your real estate business
It’s better to start building your brand late rather than never; the key is to start as soon as possible
When you commit to building an authentic brand, you're better able to foster genuine connection with your audience
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
Following a brand 'refinement,' Engel & Völkers will continue rolling out more technology updates to better arm agents to serve the clients of tomorrow, all while sticking to its core values, Hitt said
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Take our quiz to find out which one looks most like you