refresh social media
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
by Christy Murdock Mar 20
Anthony Hitt unveils brand refresh at Engel & Völkers' EVX conference
Engel & Völkers' luxury agents poured into Miami this week for the company's 10th annual conference, where Americas CEO Anthony Hitt revealed the brokerage's 'Refined' brand refresh
by Lillian Dickerson Mar 13
What the top brokerages' color choices say about them (and how to choose your personal branding)
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
by Christy Murdock Mar 10
How to craft a personal brand that sticks (even if you switch)
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
Too much competition? 10 branding insights to get you noticed
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
by Bernice Ross Mar 7
refresh bio and headshot
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
by Christy Murdock Mar 6
Is it worth it? The cost risks of 10 traditional marketing tactics
Real estate marketing tools and tactics can cost time, money, energy or repeat business, and therefore, it's imperative to parse through what's worth the investment and what's not
BHHS CEO Christy Budnick is ready to dive into the spring market
As 'motivator and chief encourager' of Berkshire Hathaway HomeServices, Budnick said she's bullish about the upcoming year. Agents who get down to business will thrive, she added
by Lillian Dickerson Feb 28
RE/MAX announces new campaign: 'Unstoppable Starts Here'
The branding campaign intends to provide RE/MAX's wide network with a fresh, new look. It will gradually roll out through 2023, according to the company
by Ben Verde Feb 24
Top Colorado Coldwell Banker team jumps to Keller Williams
The Luczak Group includes 15 agents and 5 staff members and was one of the top-ranked Coldwell Banker teams in its region. Founder of the team Greg Luczak serves as its president
by Jim Dalrymple II Nov 16
Douglas Elliman releases Elliman Productions video and photo app
Powered by Infinite Creator, Elliman Productions allows agents to capture photos and videos of listings on their smartphones and receive branded and edited content within 24 hours
by Lillian Dickerson Nov 10
These marketing terms are officially cliched. Here's what to write instead
Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead
by Laura Stace Oct 24
Lake Homes Realty debuts new logo, announces 2022 'Agent of the Year'
The brokerage unveiled its modern new logo at its National Agents Summit last week in Birmingham, Alabama, and announced Mike Goins of Lake Conroe, Texas, as Agent of the Year
by Lillian Dickerson Oct 11
3 essentials for your all-hands-on-deck marketing meeting
Opinion
Brokers and team leaders know they need to adjust the sails of their marketing strategy for the remainder of the year and beyond. Review these essential points and head into your next marketing meeting prepared and with a fresh plan
by Rachael Hite Oct 11
3 ways to think longer-term marketing strategies
Opinion
Let's face it: It's so easy to get caught up in the here and how. Being on top of current client needs is necessary, but it shouldn't come at the expense of a long-term plan to keep your pipeline active
by Molly Briscoe Oct 11