Reuveni LLC will operate 'as a separate line of business' at Coldwell Banker Warburg and will focus on the sales and marketing of new development projects
As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers
Opinion
This week: Byron Lazine and Nicole White are joined by special guest Tom Ferry offering insights on marketing to millennials and expanding your brokerage's end-to-end capabilities
Opinion
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There's almost nothing it can't create to make you look professional, tech-savvy and brand-forward
CEO Sven Odia announced the news to attendees at Engel & Völkers Americas' annual EVX Unlocked conference via a video shot at Parsen Mountain in Davos, Switzerland
Business cards have pretty much gone the way of the bustle. It's time to bring branding in line with today's digital trends
Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different
For many real estate agents, honing your craft and finding a specialization are key to standing out from millions of other Realtors in the country
Sacramento-based agent Jessica LaMar shares her winding journey from Lululemon manager to rockstar rookie in the midst of a pandemic — and what she's learned about herself in the process
Realtor and lawyer Sang Min Lim said getting into K-Pop was a way to 'stand out' from others in his fields while simultaneously developing one of his passions, music
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind
Coldwell Banker was the most recognizable brand, with 91% of survey respondents correctly identifying the brokerage's logo. But which real estate brands are the least recognizable?
'If you try to act like a friend, and all you want to do is sell homes, that's sleazy,' Gary Gold told an in-person audience at Inman Connect Las Vegas
Agents need to embrace personal branding and control their online presence now more than ever
If you go deeper in your past client relationships, they will take your business wider