Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
Invest in building a brand that people recognize, see as innovative and want to work for and with
Opinion
Just like how Slack centralizes and categorizes office communications, HighNote can do the same for your pre-listing pitch, agent or team profiles, local market guides, and all other forms of digital content
Realty ONE Group is planting one tree for every closed transaction. We talked to founder and CEO Kuba Jewgieniew to find out how the company is supporting its agents while furthering its commitment to the environment
Opinion
There are challenges, but the rewards of charting your own course are even greater
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
Follow these proven practices to create a team culture that attracts — and retains — successful agents and employees
Whether you’re quarantined with your family, working from home or stuck in the cold, here's how you can keep your business hot and buzzing through the winter months
Building a well-established brand is what keeps leads flowing and customer retention high. Here are the five people-focused factors to work on so you can build trust and loyalty
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
Doing business during the pandemic has been challenging, to say the least
To make the most of their time, agents need to hit the restart button now — before jumping into the new year. Cross out these actionable items, and you'll kick off 2021 right
Los Angeles-based Corcoran Global Living broker Peter Lorimer argued Thursday that agents who use generic campaigns are signaling that they're generic professionals
Opinion
So many agents are ready to give it all up, not realizing just how much their expertise, brand and knowledge matter. Here's how to turn those things into a revenue stream after retirement