In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues
The National Association of Realtors on Monday released its 'Look for the R' campaign
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
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Agent Image takes on the tech stack for the modern agent
Opinion
Only allow external voices to be an indicator. Let your heart and gut lead the way
Opinion
Document and record everything: You'll be glad you did in the event of a dispute
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What you should know about your logo, your website, and the future of your business
Opinion
As we move into 2020, make a resolution not to do anything in half measures
Opinion
Florida real estate agents need look no further than their colleagues in the legal profession for inspiration in effective marketing despite severe restrictions
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
Start small, look at the numbers, get to know people, and create a budget
How do you respond when an agent’s language or behavior reflects on the brand you’ve built your career on?
Opinion
Plus, how brokerages are rubbing elbows with local community members
Opinion
We currently have this glorious trifecta in real estate. If you’re not hitting your goals, now’s the time to double down and charge away from mediocrity
The reputation you gain is the most important part of your branding, and it will ultimately be what makes or breaks you in this business