Do video right, or don't do it at all
Do video right, or don't do it at all
Broker Notebook
by Teresa Boardman Jun 6
Trulia, Re/Max sign marketing agreement
Trulia, Re/Max sign marketing agreement
Branded agent profiles a first for search portal
by Paul Hagey Jun 4
In digital era, don't forget to brand
In digital era, don't forget to brand
Gordon Borrell: Brokers, agents overspending on digital
by Paul Hagey Jun 4
Are maps obliterating your visual branding efforts?
Are maps obliterating your visual branding efforts?
Use MapBox to style maps any way you like
by Gahlord Dewald May 22
My face is not my brand
My face is not my brand
Broker's Notebook
by Teresa Boardman Apr 18
Build targeted marketing around emotional cues
Build targeted marketing around emotional cues
Analytics can provide insights into online expressions of emotion
by Gahlord Dewald Apr 17
Why do listings look the same wherever we go?
Why do listings look the same wherever we go?
Unique, amazing, and meaningful presentations will translate into visits
by Gahlord Dewald Apr 10
'Brand Delusions:' Exposing the myths of your brand to build a better one (book review)
'Brand Delusions:' Exposing the myths of your brand to build a better one (book review)
by Laura Monroe Apr 8
How do you define success?
Realtor Notebook
by Teresa Boardman Feb 28
5 traits you need to succeed in real estate
Lessons from Dave's Killer Bread
by Bernice Ross Feb 25
Old-school prospecting is dead
Instead of cold calling, practice relationship building
by Alisha Alway Braatz Feb 6
Austin agent building a brand around bicycles
'Zero-emissions Realtor' pledges to give up car for a year
by Paul Hagey Feb 4
Century 21 releases Super Bowl ads
Franchisor's agents shown coming through at life's crucial moments
by Inman Jan 28
'Personality branding' should be fun, not frivolous
Real Estate Connect Q&A: Nicole Nicolay
by Paul Hagey Jan 11
Unify your brand's presence in the digital realm
Real Estate Connect speaker profile: Brian Boero
by Paul Hagey Dec 4