Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
REWpert will allow customers to do more than craft listing descriptions. The company said REWpert will exercise more of what ChatGPT-maker Open AI intended its tool to do
Cooperation and compensation are important parts of the real estate business. But the idea that they are inextricably tied to one another in the MLS structure, or that the marketplace would not value an MLS without a compensation feature, is short-sighted
OJO founder and CEO John Berkowitz shares what a Chinese translation of 'crisis' means for his company and what impact artificial intelligence might have on real estate
Opinion
ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this 3-part series, Bernice Ross talks with Jeff Lobb about marketing use cases
Opinion
Proceed with caution when using AI to retain the ownership of your voice, your unique expertise and your value
Opinion
Trying to figure out how to use AI without creating generic-sounding content? Learn 3 ways that you can use ChatGPT for Instagram without automating yourself out of personal connections
ChatGPT is only a sliver of what’s already available in the AI space. Here’s a roundup of some of the hottest applications you’ll want to add to your AI toolbox
ChatGPT has taken the world by storm, but it's not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides
Keller headlined his company's Family Reunion conference Sunday, saying that he doesn't think flashy new artificial intelligence tools are on the verge of upending the real estate industry
The agents who utilize this technology will become more efficient and productive, freeing up time for building the relationships needed to grow their businesses
The CEO unapologetically said 'old school is the best school' while acknowledging that the ability to evolve while keeping agents and clients at the forefront has added to the brokerage's longevity
RESAAS said it will put software to work on property descriptions helping users at the Premium and Ultimate account levels get over creative hurdles and tackle general marketing tasks
We live in an amazing time with unprecedented tools and technology. Leveraging these tools can significantly boost your business growth
Recommendation engine, transaction automation and rapidly evolving chatbots have already transformed how agents, buyer and sellers tackle the housing market, Brad Inman writes