OJO CEO John Berkowitz on the AI revolution: 'We're in a hype cycle'
OJO founder and CEO John Berkowitz shares what a Chinese translation of 'crisis' means for his company and what impact artificial intelligence might have on real estate
by Jim Dalrymple II Feb 24
How to put AI to work to make more money in your real estate business
Opinion
ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this 3-part series, Bernice Ross talks with Jeff Lobb about marketing use cases
by Bernice Ross Feb 24
It's a tool, not a solution: What top pros are saying about ChatGPT
Opinion
Proceed with caution when using AI to retain the ownership of your voice, your unique expertise and your value
by Molly McKinley Feb 24
You plus ChatGPT: 3 ways to upgrade your Instagram content
Opinion
Trying to figure out how to use AI without creating generic-sounding content? Learn 3 ways that you can use ChatGPT for Instagram without automating yourself out of personal connections
The hottest tools to add to your AI toolbox in 2023
ChatGPT is only a sliver of what’s already available in the AI space. Here’s a roundup of some of the hottest applications you’ll want to add to your AI toolbox
by Bernice Ross Feb 23
The truth about ChatGPT: What you need to know before you use it
ChatGPT has taken the world by storm, but it's not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides
by Bernice Ross Feb 22
Gary Keller on ChatGPT, iBuyers and companies that 'rent' their tech
Keller headlined his company's Family Reunion conference Sunday, saying that he doesn't think flashy new artificial intelligence tools are on the verge of upending the real estate industry
by Jim Dalrymple II Feb 19
The secret is out! 23 ways Realtors can use ChatGPT
The agents who utilize this technology will become more efficient and productive, freeing up time for building the relationships needed to grow their businesses
by Jimmy Burgess Feb 17
Bess Freedman on BHS' 150 years — and that thing with Ryan Serhant
The CEO unapologetically said 'old school is the best school' while acknowledging that the ability to evolve while keeping agents and clients at the forefront has added to the brokerage's longevity
RESAAS is latest proptech to integrate ChatGPT
RESAAS said it will put software to work on property descriptions helping users at the Premium and Ultimate account levels get over creative hurdles and tackle general marketing tasks
by Craig C. Rowe Feb 8
23 tech tools that make real estate agents' lives easier
We live in an amazing time with unprecedented tools and technology. Leveraging these tools can significantly boost your business growth
by Jimmy Burgess Feb 3
AI is ushering in a new era for real estate. Are you paying attention?
Recommendation engine, transaction automation and rapidly evolving chatbots have already transformed how agents, buyer and sellers tackle the housing market, Brad Inman writes
by Brad Inman Feb 1
How to create great marketing content in seconds with ChatGPT
Although AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose significant market share to those who do
by Bernice Ross Jan 30
AI now complete with built-in stereotyping
Opinion
If you want to use the ChatGPT chatbot for marketing, you need to be aware of its limitations and potential drawbacks
by Teresa Boardman Jan 27
Ryan Serhant: Interactive media is the next big thing in real estate
At Inman Connect on Thursday, the SERHANT. CEO dished with Inman's Lockhart Steele on the rise of artificial intelligence, ChatGPT, virtual worlds and a more inclusive real estate industry
by Lillian Dickerson Jan 26