Here's how to avoid the most-dreaded new agent question
How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings, writes author and trainer Bernice Ross
by Bernice Ross Feb 21
Need leads? Try this easy approach to high-probability door knocking
Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth
by Bernice Ross Nov 15
Here's why video is one of the best lead generation strategies today
As the market shifts, agents need to reconnect to the fundamentals of their business, agents said during a panel at Inman Connect — and leverage video in any and every way
by Lillian Dickerson Oct 18
strong, strength
A challenging market is exactly where real estate agents provide the most value. Here's how to become stronger as the market gets harder
by David Walker Oct 11
7 non-salesy reasons to reach out to your database
A service-oriented approach leaves you and your clients feeling better about every interaction. Find out how to reach out in a positive, authentic way
by Darryl Davis Sep 12
Move that listing: 6 right-pricing tips for a shifting market
In a shifting market, the right price is everything. Here's how to make sure you're helping your sellers crunch the numbers effectively from the get-go
by Carl Medford Aug 16
Ignore your MLS stats and head-in-the-sand optimists
Opinions about appreciation and market speculation are rampant at the water cooler. Before you jump in with your opinion make sure to do the math on your local market
by Jeff Glover Jul 18
Why your next CMA will probably flop
As the market shifts, relying on data that is 60 to 120 days old just won't cut it. Learn to create more timely and accurate CMAs with these tools
by Bernice Ross Jun 29
Delta Media's new product makes a 'Pitch' to the maturing CMA sector
Another major proptech player recognizes that agents need every advantage they can muster when competing for listings in a market unfit for producing them
by Craig C. Rowe May 24
Homegenius inks partnership with Berkshire Hathaway HomeServices
Owned by parent company Radian, Homegenius will now be put to work by the more than 50,000 agents under the Berkshire Hathaway HomeServices brand
by Craig C. Rowe May 16
Find hidden listings in your market with a CMA-a-day campaign
Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen
by Tom Toole May 12
Full-service homegenius to boost CMA IQ of LeadingRE brands
Computer vision, a standout feature of Geniusprice, is a technology enabling comparisons of properties' interior features by reading image metadata and finding specific items and finishes
by Craig C. Rowe May 9
10 unique strategies to create listings where there are none
Generating listings in today's competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Bernice Ross spells out some top options to consider for your business
by Bernice Ross Apr 19
Your step-by-step, ultimate CMA presentation
It’s not just what you say, but when and how you say it. The more masterful you are at communicating, the more successful and profitable you will be
by Darryl Davis Mar 11
New agent? 12 tips for getting more listings as you learn the ropes
Building a business from the ground up takes time, resources and support. You'll also need a few helpful strategies to help ramp up your growth. Here are a few tips and tricks to get you up to speed at your new career
by Darryl Davis Nov 12