Yes, you need to respond to the good reviews, too
Those satisfied clients need love, too, so make sure you're responding to their positive reviews with sincere appreciation
by Laura Stace Aug 26
Why your real estate script failed — and what you did wrong
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
by Bernice Ross Sep 10
Ever struggle for words? Here’s how to nail client conversations
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
by Bernice Ross Sep 6
Landlord-tenant relations: How to make communication work 
High-touch or low-touch, communications between landlords and residents are most valuable when there's a solid relationship backing them
by Lillian Dickerson Feb 16
How to help sellers (and keep your sanity) through a messy divorce
Home sales resulting from divorce can be fraught with peril. Here's how to navigate through this rocky relationship terrain
by John Giffen Feb 9
Ever wonder exactly what to say? Here’s the scoop
Why asking questions is more effective than lecturing clients, and other useful insights from ‘Exactly What to Say for Real Estate Agents’
by Bernice Ross Jan 29
5 ways to stay on the right side of the law
Opinion
Document and record everything: You'll be glad you did in the event of a dispute
by Summer Goralik Jan 14
When it's time to call your broker: 10 issues you should ask for help with
Knowing when you need to take an issue to the next level
by John Giffen Jan 12
How to create a streamlined, effective communications strategy for your team
Opinion
With so many moving parts and team members always in motion, having a well-defined communications plan ensures a team is operating at its highest efficiency. 
by James Harris AND David Parnes Nov 21
Why your script just flopped
Opinion
If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles  
by Bernice Ross Oct 14
Podcast: 4 reduction rules for when the price is wrong
Use these tactics before asking the sellers to change the price
by Tim & Julie Harris Jun 28